How Well Do You Know Your Web Site?

10 questions you should know about your web site. None of these questions require much effort to find but they’re very important to understanding how well you’ve done marketing your web site.

  1. How many visitors does your site average per day? Is this more or less than last week? Last year?
  2. How do people find your web site? If they came from a search engine, what key words did they use to find it?
  3. What are people interested in once they come to your site? What are your most visited pages?
  4. Why are people leaving?
  5. How many leads has your site generated?
  6. Of the people visiting your site, how many are close to becoming leads?
  7. Is the money you’re spending on your web site working?
  8. Do you know which Internet marketing campaigns are bringing in the most people? Most conversions?
  9. Are you tracking these campaigns? What resources, videos, podcasts, pdfs, etc., are campaigns drawing people toward?
  10. Are your blog posts, Twitter updates, etc. driving traffic? Is there a direct relationship between posts and spikes in traffic?

Answering these questions will give you a good understanding of why people are coming to your site, what they want, and whether they’re finding it. Your goal is to match your visitors to your products/services through great content and targeted internet marketing campaigns focused on your niche. If your web site is doing this effectively, conversions, sales, and/or subscription rates will be very high.

Over the next few posts, we’ll provide more detail to each of these questions. If you have other questions to add, post them in the comments and I’ll add them to the list.

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