Google has put together a list of best practices for imrpving your web site’s SEO ranking.

Awesome Firefox plugin which adds social media metrics and Yahoo inlinks to Google Analytics.

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The easiest and best way to improve the conversion rates on your web site is to ensure that your callouts, promotions, ads (or whatever else you like to call them…) are in alignment with the needs of the people viewing them. This isn’t rocket science but it isn’t something that is easily done on most web sites.

For starters, you need to have a way to manage your promotions. This can be done through most content management systems. Then you need to track each individual visitor on your site so you can learn about their specific needs. Very few web analytics packages go into this level of detail. Finally, you need a way to process each person’s visitor history in real-time and display the promotion that best matches that visitor’s need when a new web page loads. Again, there aren’t that many options. When you tie these 3 pieces together you have a powerful system for increasing the conversion rates on your web site.

What we’ve done with Marketing for Mavens is put these 3 pieces together in a single package where you can easily manage all of the promotions on your web site. Our tracking code builds a visitor history which allows us to automatically display your most relevant promotions to each visitor in real time. Now, several promotions can share the same real esate on your web pages and you can be confident knowing that each time a promotion is displayed, it is targeted to a specific visitor that wants that information. This will lead to an increase in your conversion rates providing your sales team with more leads. Right now, Marketing for Mavens can be tried for free by signing up for the current beta program.

Sign up today to see how your conversion rates can be improved by matching your promotions to the needs of your visitors.

Every person who visits your web site is a potential sales lead. Too many companies focus on the hard part which is increasing traffic each month to increase the number of leads they receive. Instead, focus on what you already have. If you have 1000 people visiting your site each day, your site should be focused on turning each one of these visitors in to a lead.

It’s simple math. If you have 1000 visitors per day and your conversion rate is 2%, your site is acquiring 20 leads per day. Now let’s say you focus your efforts on improving your marketing to your 1000 visitors per day by customizing your web site to each visitor’s specific needs. Not only does this improve the overall satisfaction of each of your visitors but it leads to a 4% conversion rate on your site. Now you receive 40 leads per day. Isn’t the much more likely to happen and easier to do then trying to double your daily traffic to receive the same number of leads? In the first instance, you have the control. In the other, you’re relying on outside help (search engines, advertising, etc.).

Next time you try to find new ways to increase your traffic, remember, the number of visitors doesn’t matter as much as how well you treat them when they come in. Focus on what matters most, the visitors who are already interested in whaty you have to offer.

Marketing for Mavens has been working on a spin-of site called WebMarketingTribe.com. One thing we’ve noticed over the years is a lack of a single resource for anything and everything related to corporate web marketing. We’ve decided to take some time to develop a site to cater to this community.

Like any community site, the breadth and depth of the content is up to you. Marketing for Mavens will be actively participating but the site won’t reach its full potential until other Web Marketers take part as well.

Our goal is to create a single resource that Web Marketers can go to not only learn about the latest news but also use as a reference to find the top historical information. In addition to news information, we’re also working on a resource section for tracking and rating all the tools related to our focus. We’re also looking at how we can better integrate RSS feeds, Twitter, and upcoming event information.

Please take some time to check out the site and let us know what you think.