Tip Of The Week
Have you experimented with positioning your calls-to-action in-line with your web copy? If not, I suggest you start today. Many companies position their calls-to-action in the right column of the page. Unfortunately, this has been done for so long that most people ignore this content all together. Experiment, with different positioning on the page. Make sure you track your tests and see if putting some simple in-line links after the first paragraph of text or at the bottom of your page drives more clicks then your beautiful right column buttons.