Archive for the ‘analytics’ Category

Why Web Site Lead Tracking is Important

Monday, August 17th, 2009

Many applications that track web site statistics, track them at a macro level. This helps you see the big picture but you miss some important details.

One of those important details is lead tracking. Lead tracking helps you understand how close a potential visitor is to becoming a lead. As a person navigates your web site, the pages they visit and the content they view gives you detail into their interests and tells how likely they are to buy your products or services. For example, people downloading or viewing demos have a higher probability of becoming a lead.

In addition to knowing how interested each visitor is in your products and services, you also see how well your site generates interest in your company. If a majority of your leads are “cold” then your content isn’t matching your visitors. However, if you find that many of your visitors are “hot” then your content is inline with visitor expectation. Lead tracking helps you to better understand your web site performance. If you’re not tracking this information, you have no idea if your content is inline with the people visiting your site.

What Are People Looking for on Your Site?

Friday, August 14th, 2009

Do you know what pages people are visiting? Do you know what your most popular content is?

One basic but important statistic that every web site owner should be aware of is what pages are receiving the most traffic. You need to know what people are looking for on your web site and you should never assume that you already know.

When people come to your site, they are driven by different motives. They have their own agendas and there are several reasons why one page is receiving more page views then another. You need to take into consideration what pages are linking to your high ranking pages. If you have a great page that is relevant to your audience and it’s not performing well, it could be because it is too many levels deep within your site. Page location is important along with other criteria such as how long the page has been live, has it been indexed by search engines, are there other site linking directly to this page.

Top page tracking is a simple statistic but it increases in complexity as you start to look inside the numbers. Take your time when analyzing this stat and don’t assume that the first numbers you see tell the whole story.

Referrer Tracking: How do people find your site?

Friday, August 14th, 2009

One question that every web site owner wants to know is “how do people find my web site”? Luckily there is a simple solution if you’re using a web analytics tool to track your site statistics.

The referrer stat tells you what web sites referred the most people to your site. This stat will list the URL’s of the sites who are sending you traffic. This gives you a great understanding as whether the search engine optimization you are doing is working or if the banner ad you’re running on a blog site is performing well.

Another important statistic which goes along with referrer is the keyword or search word statistic. This stat tells you exactly what a visitor typed into a search engine which led to them finding your site. You want to make sure that they keyword you’ve optimized your site for show up in this statistic. If not, you know there is work to be done. When you put the referrer and keyword stats together, you have a powerful way of understanding how people are finding your web site.

Tracking Web Site Visitors: Visits vs. Visitors

Friday, August 14th, 2009

There are several basic web site statistics you should know. The first one we’re going to review is visitor statistics.

Visitor stats tell you how many people have come to your web site. As the popularity of your site grows and your site shows up in more search results, more people will come to your site. This gives you a good guage as to how well your site is performing over time.

It is important to know that there are two different visitor statistics, visits and visitors. They mean very different things. Visitors is the number of unique people who come to your web site over a certain period of time. Visits is the number of times people visited your web site. For example, if 5 people come to your site over the course of the day, this is considered 5 visitors. Now lets say 2 of those people visited your site twice that day. This would still be 5 visitors but the number of visits would be 7.

Marketing for Mavens tracks both of these stats for you. The dashboard view shows you the number of visits you’ve received over the past year and past week. It also show you the number of visits you are on pace for the current day. This gives you quick glimpse into how well your site is performing over time and if you’re on track to continue this performance.

Real-Time Web Site Visitor Analysis Application Update

Wednesday, August 12th, 2009

Progress is being made on the new Marketing for Mavens lite app. It’s taking longer than anticipated to get the AJAX working but it’s getting close. Once I’m at a point where visitors are updated, added, and deleted correctly, I’ll be able to work on the design. We’re still a ways off from making this app available but I’ll continue to provide updates.

One side note, unless I’m able to work some magic with the AJAX, this application is going to provide a decent load on our server. The initial launch will be restricted to just a few people. We’ll be providing a sign up form before we launch so you can get on the list.

How Well Do You Know Your Web Site?

Thursday, August 6th, 2009

10 questions you should know about your web site. None of these questions require much effort to find but they’re very important to understanding how well you’ve done marketing your web site.

  1. How many visitors does your site average per day? Is this more or less than last week? Last year?
  2. How do people find your web site? If they came from a search engine, what key words did they use to find it?
  3. What are people interested in once they come to your site? What are your most visited pages?
  4. Why are people leaving?
  5. How many leads has your site generated?
  6. Of the people visiting your site, how many are close to becoming leads?
  7. Is the money you’re spending on your web site working?
  8. Do you know which Internet marketing campaigns are bringing in the most people? Most conversions?
  9. Are you tracking these campaigns? What resources, videos, podcasts, pdfs, etc., are campaigns drawing people toward?
  10. Are your blog posts, Twitter updates, etc. driving traffic? Is there a direct relationship between posts and spikes in traffic?

Answering these questions will give you a good understanding of why people are coming to your site, what they want, and whether they’re finding it. Your goal is to match your visitors to your products/services through great content and targeted internet marketing campaigns focused on your niche. If your web site is doing this effectively, conversions, sales, and/or subscription rates will be very high.

Over the next few posts, we’ll provide more detail to each of these questions. If you have other questions to add, post them in the comments and I’ll add them to the list.

Project Lite-App: View Visitor Data in Real-Time

Thursday, August 6th, 2009

We’re going to be working on a side project that takes the data collected by Marketing for Mavens and displays it in real-time in what we’re calling a lite-app. The application will be accessed from your browser but it will use a small width interface – about 200px – to display visitor data. We’re working on the best approach for developing this application now. It will rely on AJAX for data retrieval and display. There are a few tricky areas which we’re trying to solve – specifically, reordering visitors as data is retrieved and keeping the view fresh without over-burdening our test servers. We’ll keep you posted on our progress.

New Reporting Charts

Thursday, July 9th, 2009

Today, we updated the report page to use charts that are more cross-browser compatible. Previously, the charts did not display consistently in IE. Now there should be little to no difference between browsers and even better, these new charts appear much faster than previous versions we used. If you see any inconsistencies or problems with these new charts please let me know.

Measuring the Success of Internet Marketing Campaigns

Monday, July 6th, 2009

Now you can measure the success of your Internet marketing campaigns and ensure that you’re spending your time, effort, and budget on the campaigns that are most effective. Tracking and analyzing your campaigns can be very time consuming, especially if you’re running these campaigns using different tools and vendors which is why we’ve simplified this process by allowing you to track all of your campaigns in one location and setting up “success criteria” to measure the effectiveness of each campaign.

Using Marketing for Mavens, all of your campaigns are tracked on a dashboard page which shows each of your marketing campaigns, your goals (success criteria), and how your campaigns are matching up to those goals. You can quickly check each day to see how your campaigns are performing and a notes field tells you how often you’ve reached your goals over the past week or month.

To get started using this new feature, you can select your “success criteria” from each campaign’s edit screen. Select as many different goals as you’d like and each of them will be tracked in real-time through out the day.

Internet Marketing Campaign Tracking and Analysis

Monday, June 29th, 2009

Internet marketing campaigns have been part of the Marketing for Mavens beta for a couple of months now. During this time we’ve continued to add new features which have expanded it’s use. Most recently, we added Twitter campaigns which allow you to directly post tweets to your Twitter account and track the URL’s through Marketing for Mavens. The next new campaign feature which will be launching soon is the ability to measure the success of your campaigns.

Measuring the Success of Your Internet Marketing Campaigns

Each campaign that you run should be measured to ensure it’s effectiveness. You don’t want to keep creating the same campaigns if they don’t work. It’s a waste of your time and resources. Instead, you should set goals for your campaigns and track them to see when and if they reach these goals. Depending on the tools you use, this can be a very tedious process which is why we’re adding this new feature to our application.

The next application update will add “success criteria” to your campaigns. You select different criteria such as visits and conversions, input the total number of responses that would measure your success, and the dashboard page will show each of your campaigns and how well they are performing each day and how well they’ve done over the last 7 or 30 days. With your success criteria set, you can quickly track your campaigns, make changes, and see, in real-time, whether your changes positively or negatively impact your campaigns.

We are testing this feature now with the expectation that it will be wrapped up later this week with an expected launch of next week. As always, if you have suggestions or features that you would like to see, please email them to us.