Archive for the ‘improve sales leads’ Category

Get More Call-to-Action Clicks With This Simple Test

Wednesday, May 1st, 2013

Tip Of The Week

Have you experimented with positioning your calls-to-action in-line with your web copy? If not, I suggest you start today. Many companies position their calls-to-action in the right column of the page. Unfortunately, this has been done for so long that most people ignore this content all together. Experiment, with different positioning on the page. Make sure you track your tests and see if putting some simple in-line links after the first paragraph of text or at the bottom of your page drives more clicks then your beautiful right column buttons.

Deliver More Leads without Spending More on Adwords and SEO

Tuesday, January 13th, 2009

When it comes to generating more sales leads, web marketers will usually look for ways to bring in more traffic. Many will go straight to Google Adwords and bump up their daily spend. Others will start new SEO campaigns. What is often overlooked is the steady flow of visitors already coming to your web site.

These are the people you should focus your attention on especially if you’re working with a small budget or one that has remained flat or decreased over the past year. Each person who comes to your site opens up the opportunity to meet a new client or customer. To do so, your content, messages, and promotions should be built to match the needs of your visitors. This ensures that they feel welcome and shows that you know and really “get” what their problems and/or needs are.

In theory this sounds great but in practice it can be very overwhelming trying to learn what hundreds or thousands of visitors each month want from you. This brings us back to why web marketers generally focus more on the masses and work on pulling in “traffic”. I think it’s time that we move beyond the masses. Mass-everything is dying in this new world of one-to-one communication and micro-niches. This is why we’ve been working so hard on Marketing for Mavens. We want to find a better way to hypertarget individual visitors that is both beneficial to you and them.

We’ve found that the best way to do this is by managing all of your promotions, niche content, persona content, and offers together in one location and then, using an algorithm, analyze your visitors based on the pages they visit, and in real-time deliver the best content that matches their needs. This simplifies the process for you and makes it easier for your visitors to find the content they want.

While visitors are browsing your site, we are gathering information on the pages they go to, where they came in from, and the content they are viewing and building profiles of each person to better understand their needs. Now, when someone completes a form on your site, you can provide additional information to your sales team other than the one PDF that was viewed or product that was downloaded. You can show a complete history of all the PDF’s, videos, downloads, etc. which will help your sales team provide a higher level of service to your potential customers and clients. From a Marketing perspective, you’ll learn which content and promotions are most active, which pages are converting the most leads, and more importantly connecting and communicating directly with your customers.

To learn more about Marketing for Mavens please visit If you want to see how hypertargeting your content can build a better user experience for your visitors and generate more leads for your sale team please join the beta currently open to all new registrations.

Quick Update: development finishing, design continueing, demo considering

Tuesday, May 13th, 2008

Most of the major changes are out of the way. There are a few minor issues to wrap up over the next week and I need to focus more time on the design of the application. I’ve been spending a majority of the time making sure the application is solid but I don’t want to neglect the usability and design.

I’ve also been thinking about creating another demo to follow up on the previous overview demonstration. This would be a quicker demo to show how any form on your site can be used to capture visitor information and link it a visitors history within Marketing for Mavens.