When it comes to generating more sales leads, web marketers will usually look for ways to bring in more traffic. Many will go straight to Google Adwords and bump up their daily spend. Others will start new SEO campaigns. What is often overlooked is the steady flow of visitors already coming to your web site.
These are the people you should focus your attention on especially if you’re working with a small budget or one that has remained flat or decreased over the past year. Each person who comes to your site opens up the opportunity to meet a new client or customer. To do so, your content, messages, and promotions should be built to match the needs of your visitors. This ensures that they feel welcome and shows that you know and really “get” what their problems and/or needs are.
In theory this sounds great but in practice it can be very overwhelming trying to learn what hundreds or thousands of visitors each month want from you. This brings us back to why web marketers generally focus more on the masses and work on pulling in “traffic”. I think it’s time that we move beyond the masses. Mass-everything is dying in this new world of one-to-one communication and micro-niches. This is why we’ve been working so hard on Marketing for Mavens. We want to find a better way to hypertarget individual visitors that is both beneficial to you and them.
We’ve found that the best way to do this is by managing all of your promotions, niche content, persona content, and offers together in one location and then, using an algorithm, analyze your visitors based on the pages they visit, and in real-time deliver the best content that matches their needs. This simplifies the process for you and makes it easier for your visitors to find the content they want.
While visitors are browsing your site, we are gathering information on the pages they go to, where they came in from, and the content they are viewing and building profiles of each person to better understand their needs. Now, when someone completes a form on your site, you can provide additional information to your sales team other than the one PDF that was viewed or product that was downloaded. You can show a complete history of all the PDF’s, videos, downloads, etc. which will help your sales team provide a higher level of service to your potential customers and clients. From a Marketing perspective, you’ll learn which content and promotions are most active, which pages are converting the most leads, and more importantly connecting and communicating directly with your customers.
To learn more about Marketing for Mavens please visit www.marketingformavens.com. If you want to see how hypertargeting your content can build a better user experience for your visitors and generate more leads for your sale team please join the beta currently open to all new registrations.