Archive for the ‘marketing’ Category

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Get Better Sales Leads

Friday, May 9th, 2008

Business Problem: Obtaining better sales leads

Cause: You receive limited information from your web site on what a person is interested in

Audience: Sales and Marketing

Solution:
One feature built into Marketing for Mavens is the ability to track a visitors history from the first time they come to your web site. As your web visitors provide more information to you through your web forms, it is matched up with their visitor history in the Marketing for Mavens application. So, instead of only knowing that Mr. Smith downloaded a data sheet, you know that Mr. Smith visited product page ‘x’, read article ‘z’, and came to your site 3 times before he downloaded the data sheet. Now, which set of information would be more valuable to your sales team? If you’re in Marketing, which set of information would help you determine this persons level of interest in your product or service so you can further “nurture” this lead?

If you’re interested in learning more, please feel free to view our new video demo or sign up to be part of our upcoming beta program.

Posted in business problem, leads, marketing, sales | View Comments

Our Target Audience: Marketing Mavens

Friday, April 25th, 2008

Often I’m asked who Marketing for Mavens‘ target audience is. Although there are many people in any size company that can benefit from this application, it is the marketing mavens, the people who thirsts for information and have a strong desire to use this information to connect with people, who have inspired us to build this product.

Most people use web analytics software to tell them what is going on with their site and a separate content management system or file system to deliver the content. What this application does is bridge the gap between these two systems. Marketing for Mavens only collects the information you need to make decisions on customizing content for your visitors. In turn, you use this information to create custom content and promotions and deliver it to each individual based on their past behavior on your web site. This ensure that the right content and promotions get the people who are most interested. Our focus is on providing an application that help you to deliver better results and a higher level of user satisfaction on your web site.

Posted in content management, marketing, mavens, web analytics | View Comments

Development Ahead of Schedule

Wednesday, April 9th, 2008

I’m very happy with how things have been coming together with the coding for Marketing for Mavens. I may even be a little ahead of my personal schedule but we’ll see if that keeps up. Soon it will be moved out of the testing environment and I’ll have it up and running on a site so you can get a “citizen” view of how the application works. I’m really looking forward to getting to this milestone as will give me a better perspective on how things are progressing.

Posted in content management, marketing, web analytics | View Comments

Content Management Meets Web Analytics

Tuesday, April 8th, 2008

Right now, our home page doesn’t go into a lot of detail on the features provided by Marketing for Mavens, so I’d like to explain it in more detail. You can imagine Marketing for Mavens as the link between serving content and analyzing web traffic. Most companies do both but they tend to be used in a linear fashion and neither integrates well enough to make business decisions on-the-fly. Your typical setup looks something like this:

Content Management -> Web Site -> Web Analytics -> Analyze Data -> Make Content Changes

What Marketing for Mavens does is store promotions/content that you setup and track web analytics information. Then, based on how a person interacts with your web site, it distributes the most appropriate content or promotion to them. It looks more like this:

Marketing for Mavens Web Site

As a person reads through your web content, we’re learning more about this person and what they want. The close interaction between your web site and Marketing for Mavens ensures that you don’t need to take the time to analyze the data before you can respond to the needs of your citizens (citizens = visitors; I prefer to use citizens as it gives a much better level of respect to the people who take the time to come to your site). Best of all, this is customized to each person meaning you no longer need to try to be all things to all people.

Some of the key features:

  • Customize messages/promotions based on your site’s visitor history.
  • Analyze individual citizens so you can determine who is most interested in your products and services.
  • Tag and assign points to your web site URL’s to determine areas of interested and the level of interest.

Posted in analytics, cms, content management, marketing, web analytics | View Comments

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