Archive for the ‘reporting’ Category

New Reporting Charts

Thursday, July 9th, 2009

Today, we updated the report page to use charts that are more cross-browser compatible. Previously, the charts did not display consistently in IE. Now there should be little to no difference between browsers and even better, these new charts appear much faster than previous versions we used. If you see any inconsistencies or problems with these new charts please let me know.

Web Site Report Page Updated

Friday, June 5th, 2009

Today, the report page was refreshed to add a 6 month page view chart and add the RSS feed info to the conversion/promotion chart. Two bugs were also fixed on the report page. The first prevented the window overlay box from showing the citizens who responded to conversion pages. The second prevented RSS feeds from showing up properly in the 6 month RSS feed view.

Reports Now Track RSS Feeds

Thursday, December 18th, 2008

You can now track RSS feeds (one for now) and see a weekly total of the number of posts over the past 6 months. The purpose is to give you the ability to see if spikes in conversions or promotion activity on your site is related to the number of blog posts, events, press releases, etc. running for that week. This gives you insight into the latest trends and helps you discover new ways to improve your marketing tactics.

RSS feeds can be added through the settings page. It can take a couple of hours before your feed is archived so it may take some time before the results show on your report page.

Quick Update: Setting up Ruby on Rails

Thursday, April 10th, 2008

The plan for this evening is to have Ruby on Rails up and running so I can migrate everything from the local test environment over to the hosting company. If all goes well, the plan is to have Marketing for Mavens up and running in the wild next week. I’m really looking forward to fully testing this application in an environment where I can start to collect some real data.

There are still some issues that need to be addressed and some features to be added before the beta is launched. The some of these features are:

  • Reporting: We’re going to be collecting a lot of data which you’ll find valuable to share with your colleagues. Of course, none of this is of any use to you unless there is some way to get it out of the database.
  • Additional Tracking: There is almost an endless amount of information that we could track and store but you have other web analytics tools for this. We want to make sure we’re only providing you with the data that you need to make quick business decisions and that we can use to distribute your content.
  • Recording non-HTML Links: Right now, tracking is only occurring on page load. We need to add the ability to record clicks on PDF’s, ZIP’s, etc. These are very important assets that need to be tracked since you can gain more information about a person’s needs based on data sheet download then you can from most web pages.