Archive for the ‘sales leads’ Category

Increase Click-Throughs By Over 100% With A/B Testing

Friday, May 10th, 2013

One of the most overlooked aspects of web marketing is link text – those little words we use to link pages together. Not only does link text impact SEO but it also impacts how many people actually click on your links. Do you have text on your site that says “click here” or “learn more” – or better yet just “more”? Ever stop to think about why someone would want to click on that link?

We know that people like to scan content until they find what they are looking for. When you scan through a page are you more likely to click on a link that says “click here” or “request a product demo”? Most likely the latter. But it’s also not just about being more descriptive with your links. You need to take it one step further.

In the example above I used the link text “request a product demo”. What if I told you that changing “request a product demo” to “get a product demo” would increase your click through rate by 100%, would you believe me? Well I can tell you that I’ve done A/B test that have received results like this and more. Changing and rearranging your link text to try different variation can have a huge impact on the number of people clicking on your links.

Now let’s look at the impact this could have on your lead generation programs. We’ll use the same demo link example from above. Lets say that for every 100 people you send to your demo form, 20 people complete the form. In this case, if the “request a product demo” link sends 100 people per day to this form you would get 20 completions per day. Now, change “request” to “get” in your link and consider the impact. By doing this, you have not only doubled the number of people coming to your form (100% increase in click through rate), but you have doubled your number of completions – all else being equal every 100 people complete the form 20 times.

Testing your link text is time well spent. Now go through your site and look for opportunities.

Get More Call-to-Action Clicks With This Simple Test

Wednesday, May 1st, 2013

Tip Of The Week

Have you experimented with positioning your calls-to-action in-line with your web copy? If not, I suggest you start today. Many companies position their calls-to-action in the right column of the page. Unfortunately, this has been done for so long that most people ignore this content all together. Experiment, with different positioning on the page. Make sure you track your tests and see if putting some simple in-line links after the first paragraph of text or at the bottom of your page drives more clicks then your beautiful right column buttons.

Easily Improve Your Web Site's Conversion Rates Today

Wednesday, November 19th, 2008

The easiest and best way to improve the conversion rates on your web site is to ensure that your callouts, promotions, ads (or whatever else you like to call them…) are in alignment with the needs of the people viewing them. This isn’t rocket science but it isn’t something that is easily done on most web sites.

For starters, you need to have a way to manage your promotions. This can be done through most content management systems. Then you need to track each individual visitor on your site so you can learn about their specific needs. Very few web analytics packages go into this level of detail. Finally, you need a way to process each person’s visitor history in real-time and display the promotion that best matches that visitor’s need when a new web page loads. Again, there aren’t that many options. When you tie these 3 pieces together you have a powerful system for increasing the conversion rates on your web site.

What we’ve done with Marketing for Mavens is put these 3 pieces together in a single package where you can easily manage all of the promotions on your web site. Our tracking code builds a visitor history which allows us to automatically display your most relevant promotions to each visitor in real time. Now, several promotions can share the same real esate on your web pages and you can be confident knowing that each time a promotion is displayed, it is targeted to a specific visitor that wants that information. This will lead to an increase in your conversion rates providing your sales team with more leads. Right now, Marketing for Mavens can be tried for free by signing up for the current beta program.

Sign up today to see how your conversion rates can be improved by matching your promotions to the needs of your visitors.

Increase Sales Leads without Increasing Traffic

Monday, November 17th, 2008

Every person who visits your web site is a potential sales lead. Too many companies focus on the hard part which is increasing traffic each month to increase the number of leads they receive. Instead, focus on what you already have. If you have 1000 people visiting your site each day, your site should be focused on turning each one of these visitors in to a lead.

It’s simple math. If you have 1000 visitors per day and your conversion rate is 2%, your site is acquiring 20 leads per day. Now let’s say you focus your efforts on improving your marketing to your 1000 visitors per day by customizing your web site to each visitor’s specific needs. Not only does this improve the overall satisfaction of each of your visitors but it leads to a 4% conversion rate on your site. Now you receive 40 leads per day. Isn’t the much more likely to happen and easier to do then trying to double your daily traffic to receive the same number of leads? In the first instance, you have the control. In the other, you’re relying on outside help (search engines, advertising, etc.).

Next time you try to find new ways to increase your traffic, remember, the number of visitors doesn’t matter as much as how well you treat them when they come in. Focus on what matters most, the visitors who are already interested in what you have to offer.

New Videos Now Available: Build Custom Content & Determine Best Potentential Customers

Monday, June 9th, 2008

I’ve created two new videos. The first is a new overview video showing how to setup a new account, create new promotions, and integrate them into your web site. This is very similar to the previous overview video but it has been updated to show the latest interface and coding changes.

The second video shows how you can use web forms to send visitor data to you Marketing for Mavens (MfM) account. This is important as MfM can help you determine your best potential customers. MfM scores and tags each visitor based on the pages they visit and the content they view. This not only helps you to market the most appropriate content to your visitors but also helps you determine each visitor’s level of interest.

Watch the new videos.

If you have any questions regarding the new videos, please send me an email.

New Videos Coming: Overview Demo, Sales Lead Demo & New Content Distribution Demo

Thursday, June 5th, 2008

The plan for this evening is to record a new demo video. This will incorporate all the tweaks and updates that have been made since the previous demo was recorded. For those who watched the first demo, there won’t be much new information but you will see that recent changes have simplified the setup process and reduced the amount of code that needs to be added to your site. The plan all along has been to make this as simple as possible to use and I really think we’ve delivered on this promise with these changes.

If I have time, I plan to record a short demo showing how you can use forms to populate visitor information in Marketing for Mavens. Most companies use forms to gather sales leads. Marketing for Mavens works off this same concept but it takes it one step further to help marketing to further qualify leads and send the top prospects on to the sales team.

Finally, I’d like to do a third demo which shows off two new features that have been added in the past couple of weeks. This demo will show off how you can setup promotions which change depending on how often someone has visited your site and how you can display unique promotions or content to individual visitors.