Archive for the ‘social media’ Category

Twitter to Google Buzz Directory

Wednesday, February 10th, 2010

Help Your Twitter Followers Find You on Google Buzz

Today, we launched a new directory service to help Twitter users connect on Google Buzz. You can search the directory for your favorite Twitter users and find their Google Buzz IDs. Then, instead trying to guess who the correct people are to follow, simply search using the Google ID to find the person you want to connect with. Be sure to add your name so your followers can find you too.

Learn More: Twitter to Google Buzz Directory Service

Twitter Social Media Account Suspended

Friday, January 22nd, 2010

Update: Twitter has apologized for mistakenly suspending the @socialmediafltr account. The account is back up again for those who would like to follow news, articles, and blog posts related to social media. Thank you for your support!

One of the biggest problems with Twitter is that you can’t follow topics. If you want to see all of the social media related tweets on Twitter you can’t. You can follow social media lists but only a small percentage of the tweets are about social media. You can search for hash tags or keywords but these terms aren’t always part of a tweet and there is no guarantee the link actually goes to social media content.

After thinking about this for several months I finally came up with a solution.

Two days ago I created a new Twitter account called socialmediafltr. socialmediafltr leverages the filtering from to create an account which people could follow that retweeted links to social media content. The retweets didn’t change the tweet text at all and they used the old retweet style to give the author ful recognition. In less than 24 hours, with no promotion, it gained a nice number of followers, 60+, and was added to 3 people’s social media lists. Not bad for less than a day.

People found value in following an account focused exclusively on social media content. Unfortunately, Twitter disagreed and suspended the account without notice. It’s not clear why the account was suspended. Most likely it was automatically suspended based on some hard coded criteria that was detected by Twitter’s system. I’m trying to get clarification from Twitter but from what I can tell, the account violated the following spam rule:

“If your updates consist mainly of links, and not personal updates”

Personally, I don’t think that these tweets were spam but they weren’t personal updates either. Hopefully, I can get clarification and the account can be turned back on. I’d love to refocus my attention on improving the Twitter experience. If it can’t be turned back on then I’ll look for other ways to provide the same service.

What are your thoughts? Is setting up such an account in violation of Twitter? If so, how is it any different than the thousands of other automated Twitter accounts that don’t post personal updates?

Update: After waiting 5 days to hear back from Twitter on why the account was banned I’ve decided to start over with a new account. I’m not a very patient person and I think it’s crazy to have to wait up to 30 days to find out why my account has been suspended. If you’re interested in following our new Social Media filtered content account, check out (Twitter has reactivate the account. You may follow us at It will have the same information as the old account but with fewer updates per hour to avoid the Twitter bots.

Why Micro Filters are the Future of the Web

Thursday, January 7th, 2010

In 2010, we need to find a better way to filter the web. It’s growing exponentially every day to the point that only the largest server farms can keep up.

Twitter’s API can’t keep up with it’s own traffic. Soon this will change when the firehouse is opened up to everyone but it will just push the problem further downstream. Developers are eager to have access to the firehouse of data but they won’t be able to process it all, nor should they try. And this is only for one piece of the real-time web puzzle. Factor in Facebook, Google Wave, Linked-In’s upcoming API, many more, and it becomes next to impossible for one company to filter and analyze everything.

To resolve this problem, we need micro filters.

What is a Micro Filter?

A micro filter is a filter that has a unique purpose and is reusable and available to anyone.

One example of a micro filter is a Twitter list. These lists are filters that web applications can use to narrow the firehouse and make information gathering manageable. But there’s one problem. Twitter lists don’t filter the information in a meaningful way. You can’t grab every Twitter list on marketing and gather all the marketing tweets. A marketing twitter list can be as diverse as Twitter itself and can overlap with many other lists outside of marketing.

This is why we need multiple micro filters to get the information we want. A series of filters – when put together – would narrow the focus of information to the data you need for your web application or research project. Running your marketing twitter lists through a marketing filter would narrow the focus and give you the marketing information you need.

Creating Micro Filters

Creating micro filters is very complex. I used Twitter lists as an example but this is one of the easier filters to build. The complexity increases when you try to create the “marketing” filter in the example above. How do you know what information in a Tweet is related to marketing?

There are several ways to do this:

  1. Hash Tags: Hash tags are great identifiers but they’re not popular enough to filter on. Too much information would be lost.
  2. Open API’s: Take the links from each Tweet, convert the URL to it’s long format, reference it in Delicious, and look for marketing tags. This works but it has a couple of downsides. First, it requires a lot of processing time. Second, the link may not be tagged in Delicious yet.

There isn’t a perfect solution but it’s clear that a combination of tactics are needed to build this “marketing” filter – tactics that go well beyond individuals categorizing other individuals in a social networking platform such as Twitter lists.

Further, several micro filters could beĀ  put together to keep narrowing the focus. You could add a third filter to the example above that shows all marketing information shared within 5 miles of you. This location filter would be the third micro filter and it could be used an many different situations.

In 2010, I expect to see more filters become available to help people focus on the topics that interest them most. Looking at Twitter, it’s clear that filtering is going to become the next big development as people gather more followers, share more information, and expand their presence across more social media platforms.

Currently, Twitter is an unreliable platform for contacting people as the API can’t handle the streams of information going to its most popular residents. Further, at close to 300 million Tweets per week, there’s a lot of great information getting lost in the noise and this isn’t just an issue on Twitter. It’s happening everywhere which is why micro filters are the future of the web.

ReStream: Redesigned and Refined for a Better Twitter Experience

Friday, December 11th, 2009

ReStream has undergone several new changes this week starting with a completely new design. When ReStream launched a few weeks ago, the focus was on building a solid foundation. Unfortunately, this meant the design was neglected. Over the past 2 weeks we’ve focused our attention on the design and usability of the site. It is much easier to navigate, filter lists, view your stream, and share information. But we didn’t stop there.

New Features

  • Tag Integration: You can filter on individual tags to see what the most popular links are over the past 4, 8, 16, and 24 hours. A simple tag search has also been added.
  • Find People to Follow: Twitter is only as good as people who use it. That’s why we’re taking every opportunity that we can to show off the top publishers for each topic, list, and tag. Tag pages also recommend people to follow so you can stay informed on a particular tag.
  • More Lists: We’ve added several more lists along with a new “developer” topic.

Better Performance

Several performance enhancements have been made to the site to provide faster page loads. If you’ve used ReStream in the past you should notice a significant difference after this update.

If you like the new feature, have suggestions for change, or having trouble please let us know. As always you’re welcome to add your comments below.

ReStream Receives Twitter List Integration

Wednesday, November 11th, 2009

Today, ReStream was updated to include Twitter list integration. The first phase of this integration displays Technology News from 4 of the most popular Twitter Tech lists. This will soon expand to other topics. Each list shows the most popular shared links from the previous 4, 8, 16, and 24 hours. We’ve also combined all of links into one grouping to give you an overview of what’s popular across all of the lists.

ReStream is currently in open beta.

Please comment below on what you think of these new features.

New Features:

  • New Home Page displays Tech News – The is the first integration of lists. More coming soon.
    • Display news for past 4, 8, 16, and 24 hours
    • Shows most popular links across all Tech lists
  • The “Your Stream” pages show the most popular links.

Measuring Social Media ROI

Tuesday, October 27th, 2009

Christina Warren has posted an excellent article called “How To: Measure Social Media ROI”. If you are running social media campaigns this is a great place to start learning how to measure the impact of these campaigns. Christina highlights several products that will get you started. Be sure to check this out.