Archive for the ‘targeted web content’ Category

Easily Move Calls-to-Action to Different Locations on Your Web Site

Monday, June 8th, 2009

We added a new feature today to move promotions between promotion spots. Each promotion now has a drop down list of your promotion spots. Simply select the new promotion spot and save the promotion and your promotions will now show in that promotion spot on your web site.

Top 5 Ways Marketing for Mavens is Helping Web Marketers Today

Wednesday, February 18th, 2009

It’s our goal to provide the most effective solution to help match your content to your visitors, exceed your sales lead goals, determine your most effective marketing campaigns, and deliver results that you can easily track through a simple reporting system. Here are the top 5 ways Marketing for Mavens is helping you to accomplish your goals:

1. Customize Your Site to Your Visitors

Every person who comes to your site is an opportunity for your business. They are looking for product/service information, support, to solve a business problem, or investment information and each of them is going to walk away from your web site with an opinion based on how well you served them.

To serve your visitors better, we’ve created a solution that will help you match your content to their needs. As each person navigates your site, we learn more about what they want and serve your content and/or promotions that best match this need. Now each visitor receives a customized web experience tailored to their needs allowing you to market and connect more effectively with your visitors.

2. Campaign Management: One View of All Your Campaigns

Now you can manage all of your marketing campaigns in one location. Instantly see who clicked on your campaign links, see which campaigns led to the most PDF, video, and audio downloads. Know what campaigns are driving the most traffic and leads to determine the overall effectiveness of your programs.

3. Detailed Visitor Information

Know who your most loyal visitors are and determine how likely they are to become clients and customers. You can see a detailed history of each visitor on your web site, what videos they watched and documents they downloaded. A grading system is used to help you spot your hot sales leads and unique promotions can be setup per visitor to help convert them into promising leads.

4. Reporting: Just the Information You Need

We’ve focused on giving you just the statistics you need to make business decisions. A 6 month history is broken down into weekly performance for each of your promotions and conversion pages. You can see who clicked on your promotions and who completed your forms. Quickly see how your content is performing over time to determine what promotions are working and where changes need to be made.

5. Manage Limited Web Page Real Estate

We’ve all been there. There’s a constant battle for page real estate, especially on the home page. With Marketing for Mavens you can share the real estate on your web pages and feel confident that your visitors are seeing the content and promotions that are most relevant to them. Content can be displayed based on the number of visits, previous site usage, and, soon, the campaign that a particular person is responding to. You will no longer have to make compromises to display your companies promotions.

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Launch Day Approaching

Friday, June 20th, 2008

It looks like we’re on track to launch our new targeted web content service at the end of the month. If we can wrap everything up over the next few days then the limited beta will begin. More news coming soon.