I came across this posts on the importance of heatmaps today. I love using heatmaps to find problem areas on a site and for locating areas for testing. If you’re unsure of the value of heatmap software or looking for some stats to validate buying a solution then check out this post by Siddharth Deswal on 3 Ways to Increase Conversion Using Heatmaps.
Archive for the ‘Uncategorized’ Category
A small bug fix was posted today to align chart data labels with there data points. Previously, these labels were improperly aligned on the first 4 and last 4 data points.
After much discussion, we have decided to continue the Marketing for Mavens beta indefinitely. There are a few reasons for this.
- There are many more features that we’d like to add and we want them to be part of the paid application on day 1.
- Campaign promotions have taken longer than anticipated to integrate into the Marketing for Mavens app. We want them to be available in the beta for thorough testing.
- There are a few features that aren’t as complete as we’d like them to be if this was a paid app. For example, the dashboard page recently had several changes made to it in the phase 1 launch but it won’t be until phase 2 that our complete vision becomes a reality.
It is for these reasons that we’ve decided to keep Marketing for Mavens as a free beta for all participants. More news will come over the next few months as we anticipate wrapping up the beta later this year.
Stop lumping all of your visitor traffic into one big bucket. In tough economic times, you can’t afford to let one visitor go without making the best effort that you can to understand their needs and solve their problems.
If the extent of your web analytics reporting is to track visitors and pageviews on a monthly basis and assuming that more visitors/pageviews equals more leads/purchases, then you’re missing a huge opportunity. In this scenario you’re playing the percentages. You know that you can convert leads at a certain rate and, therefore, more traffic is good for your business. Well what happens when the number of people to your site levels off or when the people coming to your site have less and less budget to purchase your products? Now you can see how this isn’t an effective strategy.
Too many companies focus all there attention on increasing their web site traffic but far fewer focus the attention that each individual visitor deserves once they get to their site. If you’ve done an effective job of getting people to your site then they should already be interested in what you have to offer. Take advantage of this and start nurturing these visitors by helping them fulfill their wants and needs. Treat them as individuals and stop counting them as traffic.
I wanted to post a quick update on where we’re at since it’s been a little while. The past couple of weeks have been filled with updating the promotion tracking interface and adding the ability to track marketing campaigns.
Marketing campaign tracking will be a significant addition to Marketing for Mavens. It will allow you to track your visitors across all of your campaigns. For example, if someone visits your site from an email campaign, you will see when they came in, where they went, and what they were interested in. Even more importantly, we are working on a system to expand your campaigns to your web site. So if you have a message you’re using in the email campaign, you can seamlessly advance the story using your web site and your Marketing for Maven’s promotion spots.
We are very excited about the potential of adding campaign tracking. It will not only help you see the value of your campaigns but also help you build better connections with your visitors by delivering a customized content experience. We hope to have the first phase of campaign tracking available within the next couple of weeks. This will be the last major enhancement to Marketing for Mavens before we come out of beta in the March/April time frame.
Today we made a couple of updates to the citizen profile page. Each profile now has a separate section to show:
- Form Completions: See which conversion pages each citizen visited
- PDF Downloads: Shows all of the PDF that have been viewed
- Media Downloads: Shows each MP3, MOV, WMV, etc. that was downloaded
I minor fix was made this afternoon to a bug which prevented the correct date listing of citizens on the profile page. Now when you go to the citizen profile listing, citizen visits will be correctly sorted by date.
When I talk about Marketing for Mavens, I’m often asked what the overall purpose is of the company. The easiest way to describe the it is “effective one-to-one web marketing”.
I describe it this way because over the years, web marketing is no longer effective. It has become a catch all bucket in many companies. Web Marketers are expected know how to code, design, advertise, optimize for search, analyze web reports, and gather sales leads. With all of this, we started to get away from the core purpose of web marketing which is to effectively communicate with our visitors.
Marketing for Mavens is working to change this. We realize you don’t have the time and resources to do effective one-to-one marketing on your web site. You probably have hundreds of people visiting your site every day. How do you stop and learn what each person wants and direct them to the content and promotions you offer that fulfills this want?
You do this by using Marketing for Mavens. We track what each individual is doing on your site. You simply give us the content you want to promote and we’ll make sure its displayed to the people who want to see it.
This is all done through the Marketing for Mavens web application. You select the areas on your web site where you want your targeted content, promotions, and offers to appear. Then add this content to Marketing for Mavens. Once added, we’ll automatically promote your content to your visitors based on their visitor history. The more pages they visit, the more accurately we can match your content to the needs of your visitors.
This is all done in real-time which makes your life much easier. Previously it would have been impossible for you to even think you could customize your web pages to each visitor. Now it’s as simple as entering your content into Marketing for Mavens and letting visitors actions determine what content they receive. You don’t need to worry about being all things to all people, hoping that one of promotions will eventually catch the attention of one of your visitors. Now you can make better use of the promotional spots on your site and be confident that your web site is communicating more effectively with each of your visitors.
Currently, Marketing for Mavens offers 3 types of promotions; tags, visits, and individual. I’d like to take a moment to explain the visit promotions.
Visit promotions are designed to show different content based on the number of visits a person makes to your web site. For instance, the first time someone visits your site you may want a home page promotion that explains what your company does. Then for all subsequent visits, you can change the promotion to go into more detail about your products, events, and services.
Visit promotions aren’t distributed to your visitors based on their needs the way tag promotions are but they can be very valuable in certain circumstances. Just remember, a new visit is determined by the time in-between page views which is 30 minutes. When you test your visit promotions, you will need to wait 30 minutes between page checks for a new visit to be recorded.
Over the last few days I’ve been troubleshooting some CSS styling issues with IE6. This is no different than much of the design and development work I’ve done on web sites and applications over the past several years but this time, I seriously considered not supporting IE6 any longer. I’ve become spoiled but the ever increasing amount of standards compliant web browsers that all render very close to each other with the exception of some minor tweaks. Then we have IE6.
Yesterday, as I ran into a very frustrating bug, it led me to wonder how many wasted hours do web developers spend per day trying to code for IE6? It has to be hundreds hours per day worldwide. This is a browser that is well past it’s life span but for whatever reason continues to have 40% to 70% market share depending on your audience. Is IE6 good enough for that many people that they refuse to upgrade or do they just not know that at the very least IE7 is available to them? Either way, at some point, I think we need to move on with or without these people. For now, I’m going to continue to put fixes in place for IE6 but my patience for this browser is wearing thin. Hopefully sometime soon we can move on from the IE6 nightmare and for me, and I’m sure most web developers/designers, this can’t happen soon enough.