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Internet Marketing Dashboard Changes

Tuesday, May 12th, 2009

Two new changes were made to the dashboard this morning to assist with daily web site monitoring.

The first change allows you to track all of your web marketing campaign activity in the daily dashboard. You can see how much activity there is for the current day and lifespan of the campaign as well as click into each to get a detailed analysis of how it’s performing.

The second change will help provide more accurate dashboard statistics. You may now remove citizen statistics from the dashboard results by going into the citizen profile page and checking the “ignore stats” check box that displays when you edit a citizen. This is useful for removing your profile and test accounts from the dashboard stats.

Tags: analytics, dashboard, internet marketing, marketing campaigns
Posted in internet marketing, web analytics, web marketing | View Comments

Web Marketers, How Well Do You Know Your Visitors?

Monday, May 11th, 2009

Can your site anticipate the needs of your visitors? If not, you’re probably missing out on a lot of sales. When you visit a web site, would you prefer to stumble around looking for what you want (which most of us do) or would you like the site to evolve as you navigate through it, providing suggestions for what you’re looking for based on the previous content you’ve visited? Personally, I’d prefer the latter. Unfortunately, few web sites do this.

At Marketing for Mavens, our core purpose is to simplify web marketing management. Most of this focuses on making your life easier but we also want to focus on making your web visitors’ lives better. When we gather information on your visitors, we believe that it should be done in a win-win environment. You receive detailed information on what your visitors want and in return your visitors receive a personalized web experience that delivers the content and resources they need, in as few clicks as possible.

Remember, each person who comes to your site, comes with a purpose. The sooner you understand this purpose, the sooner you can begin building a relationship that can turn into a sale and blossom into a lifetime of service. Don’t expect your visitors to think like you do and find all of the information themselves. Evolve and personalize your site to your visitors and ensure they find what they’re looking for in as few clicks as possible.

Know your visitors, anticipate their needs, and deliver what they want.

Tags: internet marketing, personalization, web marketing
Posted in internet marketing, personalization, web marketing | View Comments

How Marketing for Mavens Simplifies Web Marketing

Monday, April 20th, 2009

I wanted to take a couple of minutes to highlight the core sections of the Marketing for Mavens web app.

Dashboard: Highlights the daily health of your web site. Quickly see what programs and promotions are performing well and what ones need your attention. The dashboard view keeps you informed of what is going on with your web site

Campaigns: Track your web marketing campaigns. Determine which campaigns are most effective by seeing how many visitors came to your site from each campaign and what and where they went afterwords. See how many downloads, videos, and audio files were clicked as a result of your campaigns.

Web Tracking: Add the web pages and resources that you want to track on your web site. Web page tracking allows you to tag pages and determine the “value” of a page by assigning a points to it. When a person visits this page, they are assigned these tags and the point value is added to their total points. A person’s total points helps you determine how “hot” a lead is and the tags determine their interests. Resource tracking is similar to page tracking but it is also used to build the related content widget. This widget is used to suggest resources that a person may be interested in based on your site usage history.

Promotions: Promotions can be any html code that is distributed to an individual visitor based on their interaction with your web site. Typically, promotions are marketing calls-to-action which are displayed to individuals based on some knowledge of what that person is looking for, but they can also be small sections of content, banner graphics, and other unique content. Instead of always displaying the same promotions to every visitor in the same location on your site, you can display only the promotions that are relevant to each visitor based on their tag history.

Citizens: A complete history of all of the visitors who have come to your web site. See exactly what pages each visitor clicked on, what resources they were interested in, their tag history, and lead status.

Reports: A 6 month history broken out to show conversions ber week, promotion activity per week, and RSS usage.

You may sign up for free and get started today.

Tags: analytics, campaigns, tracking, visitors, web marketing
Posted in web marketing | View Comments

Simplify Your Web Site Management: 1 Day Left to Receive 3 Free Months of Service

Monday, March 30th, 2009

Tomorrow is the last day to join the Marketing for Mavens beta. Anyone joining after March 31st will still have free access to Marketing for Mavens up until the launch date but the offer of 3 months of free service will no longer be available. Register today to get in on this offer.

Tags: beta, internet marketing, web marketing management
Posted in web marketing | View Comments

Spring Brings the Official Launch of Marketing for Mavens

Wednesday, February 25th, 2009

It’s been almost a year since the first lines of code were written for Marketing for Mavens and we’ve come a long way. The beta has been available since last July and we’ve made hundreds of improvements since then. Now we’re approaching the final stretch with a target release date of May 4th. That leaves about 6 more weeks of beta testing before we freeze the code for our go live date.

We’re very excited about moving Marketing for Mavens out of beta and very thankful for all the help and support our beta testers have given us. In return, all current beta testers will be given 3 free months of service when the site launches in May. If you haven’t joined the beta, you still have time to get in on the action and receive this offer. We’ll only be accepting beta testers through March 31st so you better hurry.

Now, as many of you are aware, we’ve not yet announced our pricing. It’s our goal to make our services as cost effective as possible while also allowing us to provide the high level of service and support that you expect. We’ll be rolling out the Marketing for Mavens service at a cost $47 per month. This will be available as a subscription service. For new users who join after May 4th, you’ll receive a 30 day trial so you can test our services on your site to be sure it will work effectively for you.

Thank you again for all your help and support and, as always, if you have any questions please send them directly to me at chris@marketingformavens.com.

Tags: beta, internet marketing, web marketing
Posted in update, web marketing | View Comments

Top 5 Ways Marketing for Mavens is Helping Web Marketers Today

Wednesday, February 18th, 2009

It’s our goal to provide the most effective solution to help match your content to your visitors, exceed your sales lead goals, determine your most effective marketing campaigns, and deliver results that you can easily track through a simple reporting system. Here are the top 5 ways Marketing for Mavens is helping you to accomplish your goals:

1. Customize Your Site to Your Visitors

Every person who comes to your site is an opportunity for your business. They are looking for product/service information, support, to solve a business problem, or investment information and each of them is going to walk away from your web site with an opinion based on how well you served them.

To serve your visitors better, we’ve created a solution that will help you match your content to their needs. As each person navigates your site, we learn more about what they want and serve your content and/or promotions that best match this need. Now each visitor receives a customized web experience tailored to their needs allowing you to market and connect more effectively with your visitors.

2. Campaign Management: One View of All Your Campaigns

Now you can manage all of your marketing campaigns in one location. Instantly see who clicked on your campaign links, see which campaigns led to the most PDF, video, and audio downloads. Know what campaigns are driving the most traffic and leads to determine the overall effectiveness of your programs.

3. Detailed Visitor Information

Know who your most loyal visitors are and determine how likely they are to become clients and customers. You can see a detailed history of each visitor on your web site, what videos they watched and documents they downloaded. A grading system is used to help you spot your hot sales leads and unique promotions can be setup per visitor to help convert them into promising leads.

4. Reporting: Just the Information You Need

We’ve focused on giving you just the statistics you need to make business decisions. A 6 month history is broken down into weekly performance for each of your promotions and conversion pages. You can see who clicked on your promotions and who completed your forms. Quickly see how your content is performing over time to determine what promotions are working and where changes need to be made.

5. Manage Limited Web Page Real Estate

We’ve all been there. There’s a constant battle for page real estate, especially on the home page. With Marketing for Mavens you can share the real estate on your web pages and feel confident that your visitors are seeing the content and promotions that are most relevant to them. Content can be displayed based on the number of visits, previous site usage, and, soon, the campaign that a particular person is responding to. You will no longer have to make compromises to display your companies promotions.

Let Us Help You…

Join the free beta and get started today!

Tags: analytics, content marketing, marketing campaigns, web marketing Posted in custom web content, marketing, targeted web content, web campaigns, web marketing | View Comments

`Web Marketing Campaign Tracking`

 Tuesday, February 17th, 2009Here’s a quick update on some new marketing campaign features that will be coming soon.
Linking page views to marketing campaigns. This new feature will allow you to see what page views were the result of a visitor coming to your site from a particular marketing campaign. Instead of only seeing how many click-throughs you received, you will know how many page views, what the most popular content was, and where people went once the got to your web site.
See exactly which PDF’s, videos, downloads, and podcasts were viewed/downloaded as a direct result of one of you marketing campaigns.
Create customized campaign promotions so you can seamlessly extend the story from your marketing campaign to your web site for each of your visitors.
Not all of the features will be available at the same time. We’d prefer to make smaller more frequent updates so you can report back to us with your feedback and bugs. The goal is to make all of these features available over the next couple of weeks with the first update coming as soon as today.
There is still time to join the free beta. Sign up today.
Tags: campaigns, web marketing
 Posted in marketing, web campaigns, web marketing | View Comments

`View Your Web Marketing Campaigns in a Whole New Light`

 Thursday, February 12th, 2009Web marketing tends to be made up of several different systems all creating different campaigns that don’t talk to one another. Email marketing creates campaigns in their tools, the web team creates ad and search campaigns in another system, bloggers post to yet another system, and on and on. When it comes time to measure a campaign, you find yourself tyring to pull different data from all of these systems into a single report so you can assess the effectiveness of the campaign. This is a huge problem.
Lately, we’ve been thinking of ways that Marketing for Mavens can help solve this problem. The latest feature release which went out on Tuesday now includes campaign management. This is just the first phase but it already gives you the ability to create a campaign in Marketing for Mavens and develop a URL tracking code which you can use to track the effectiveness of your online campaigns. This is the start of what will become an in-depth measurement tool which will allow you to see:
how many people responded to a campaign
where each individual visitor went on your site
what PDF’s, videos, and audio files people were interested in
what forms were completed
This give you significantly more knowledge and a better understanding of the effectiveness of your campaigns. You know what works and what didn’t work and you can make changes accordingly.
This is Just the Beginning
Phase 2 is currently underway and will give you the ability to match your web content and promotions to the campaigns people respond to. So if you send out an email campaign, you can extend the campaign to your web site by using Marketing for Mavens to provide content that’s inline with the email message. Your web site now becomes a continuation of the story.
Detailed reporting is also coming in phase 2. Each campaign will be updated in real-time with the latest information all on one screen. Currently, individual campaign pages show you who was interested in your campaigns and you can drill down into each profile to gather more data. In phase 2, the information will be available on the campaign page so you can see all the information at quick glance.
We are very excited about the potential that campaign management brings to Marketing for Mavens. There is a world of potential here and we’re just scratching the surface. In the end, we want to make it as simple as possible for you to manage all of your web marketing campaigns in one location. To get started, join the beta, and email us with your feedback.
Tags: campaigns, email, marketing campaigns, web marketing
 Posted in marketing, web campaigns, web marketing | View Comments

`Deliver More Leads without Spending More on Adwords and SEO`

 Tuesday, January 13th, 2009When it comes to generating more sales leads, web marketers will usually look for ways to bring in more traffic. Many will go straight to Google Adwords and bump up their daily spend. Others will start new SEO campaigns. What is often overlooked is the steady flow of visitors already coming to your web site.
These are the people you should focus your attention on especially if you’re working with a small budget or one that has remained flat or decreased over the past year. Each person who comes to your site opens up the opportunity to meet a new client or customer. To do so, your content, messages, and promotions should be built to match the needs of your visitors. This ensures that they feel welcome and shows that you know and really “get” what their problems and/or needs are.
In theory this sounds great but in practice it can be very overwhelming trying to learn what hundreds or thousands of visitors each month want from you. This brings us back to why web marketers generally focus more on the masses and work on pulling in “traffic”. I think it’s time that we move beyond the masses. Mass-everything is dying in this new world of one-to-one communication and micro-niches. This is why we’ve been working so hard on Marketing for Mavens. We want to find a better way to hypertarget individual visitors that is both beneficial to you and them.
We’ve found that the best way to do this is by managing all of your promotions, niche content, persona content, and offers together in one location and then, using an algorithm, analyze your visitors based on the pages they visit, and in real-time deliver the best content that matches their needs. This simplifies the process for you and makes it easier for your visitors to find the content they want.
While visitors are browsing your site, we are gathering information on the pages they go to, where they came in from, and the content they are viewing and building profiles of each person to better understand their needs. Now, when someone completes a form on your site, you can provide additional information to your sales team other than the one PDF that was viewed or product that was downloaded. You can show a complete history of all the PDF’s, videos, downloads, etc. which will help your sales team provide a higher level of service to your potential customers and clients. From a Marketing perspective, you’ll learn which content and promotions are most active, which pages are converting the most leads, and more importantly connecting and communicating directly with your customers.
To learn more about Marketing for Mavens please visit www.marketingformavens.com. If you want to see how hypertargeting your content can build a better user experience for your visitors and generate more leads for your sale team please join the beta currently open to all new registrations.
Tags: conversion, customers, hypertarget, internet marketing, sales leads, web marketing
 Posted in improve sales leads, mass marketing, seo, web marketing | View Comments

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