Archive for the ‘web marketing’ Category

Internet Marketing Tools for Small Business

Wednesday, July 8th, 2009

As a small business owner you want to minimize the number tools so you can focus on what is necessary and nothing more. This list isn’t intended to be the end-all-be-all list of Internet marketing tools. Instead, it will help you focus your attention on the tools that will help you get started with the goal of increasing your online presence.

Analytics: What are people doing on your web site?

  • Google Analytics: Free web site analytics tool that gives you all the web site statistics you could want and more. It doesn’t have as many features as some of the paid analytics tools but it provides most of what you need at a price that can’t be beat. If you want to understand the data provided by Google Analytics beyond the basics, you should check out the book Web Analytics: An Hour a Day by Avinash Kaushik.

Email Marketing: Keep people informed of your business.

  • VerticalResponse: There are a lot of great email marketing applications available. This is the one that I use and would recommend as a good starting point. Their pricing is great and they offer a free trial period which will help you to determine if this is the right tool for you.

Paid Advertising: Get noticed when people search for terms related to your business.

  • Google Adwords: When people search Google they are usually presented with paid results at the top and right side of the results page. You can position your ads in these locations by using Google Adwords. Adwords allows you to select the keywords you want to advertise for, determine how much you want to spend, and create your ad copy. There are hundreds of articles on how to setup and use Google Adwords. A great place to start is with own Adwords page.

Resources: What else is available?

  • Web Marketing Tribe: A collection of the web marketing stories, articles, blog posts, and news submitted and voted on by site members.
  • Google Webmaster Tools: Tools to help you find problem areas with your web site. Find broken links, submit your sitemap, and see how people are getting to your web site.

Search Engine Optimization: Optimize your site for listing in search engines.

  • Site Mapping: Site mapping tools are a great way to ensure that Google and other search engines find all of the pages on your web site. There are several site mapping tools available. I’ve had good success with, a free tool that crawls your web site, sets page priority and frequency change, and outputs a sitemap.xml file for you to add to your site and submit to Google using Google Webmaster Tools.
  • Google Local: Add your business listing to Google so people searching in your local business area can find you.

Social Media: Share and contribute to the community you serve.

  • Twitter: A micro-blogging tool that you can use to keep your followers informed about your company, products, services, events, etc. Posts or “Tweets” are limited to 140 characters which keeps the information concise. Stand alone applications such TweetDeck and Twirl are highly recommended.
  • Facebook: Facebook’s popularity is at an all time high. You can use Facebook to start a group focused on your company and you can also participate in other groups related to your service/product to assist people and gain recognition in your field.
  • Linked-in: Similar to Facebook, Linked-in also provides groups you can start and/or join to help people in your field of interests.

Finally, here’s the self promotion plug, at Marketing for Mavens, we’re building an application that helps pull all these pieces together. Internet marketing requires a lot of different tools in many areas of expertise. It doesn’t take long before you can become overwhelmed.

This is why we’re building an application that helps you to track your visitors and what they’re doing on your web site, create targeted promotions and calls-to-action that are automatically matched to your visitors, manage all of your marketing campaigns in one location, and monitor in real-time what is happening on your web site using a simple dashboard page and reports. Marketing for Mavens is currently in beta. Sign up today and join the community.

Top Web Marketing/Development/Design Firefox Add-ons

Tuesday, June 16th, 2009

Many web marketers, developers, and designers have recognized the benefits of using Firefox as their default browser. Firefox provides several plug-ins or add-ons that make our lives easier. Here’s a list of our favorite that we’d recommend using. All of these add-ons are available from our new collection.

Web Marketing

SeoQuake: Excellent tool for those focused on SEO. SeoQuake provides detailed information on rankings from Google, Yahoo, MSN, and several others in your toolbar. You can also see seo statistics for each link on a page by hovering over them with your mouse.

Web Developer

Firebug: This is a must have add-on for developers. Firebug helps you debug and monitor JavaScript, CSS, and other coding problems. It also has separate add-ons like YSlow that provide additional functionality. This add-on will save you hours of development time.

Web Developer Toolbar: Another must have for any web developer or designer. The web developer toolbar will save you hundreds of hours, I’m not kidding. Quickly test CSS edits on your actual web pages and see the changes instantly in your browser, view all the JavaScript files for any web site, manage cookies, view generated page source…the list goes on and on.

XML Developer Toolbar: Similar to the web developer toolbar but with must have XML options. The downside is that it is not supported beyond Firefox 2.x. Hopefully an update will come soon…

YSlow: Requires Firebug. Helps you to determine why your pages may have a slow load time. It checks your site based on several criteria and provides suggestions for fixing potential trouble spots.

CSS Sync: Automatically syncs your CSS to the your client so you can be sure you’re seeing your latest changes.

Web Design

Abduction!: Capture sections of our web pages or your entire page and save it as an image. Abduction will help you mock-up new designs, highlight graphics changes, and help you create image galleries.

ColorZilla: I use this add-on all the time to grab colors I like from a web page. It has some nice bonus features like measuring elements on a page.

Firefox Collections

Download the Marketing for Mavens Firefox Collection.

Let us know what you’re favorite Firefox add-ons are. We’re always looking for better ways to use our favorite browser. As we find new add-ons we like, we’ll keep adding them to the collection.

Help Shape The Future of Web Marketing

Wednesday, June 10th, 2009

Community Powered Web Marketing Management

Help us get out of our heads! We’ve been coding Marketing for Mavens for over a year now. Each week, new features are added, new bugs are fixed, and the value of the application grows. Marketing for Mavens is raw, it’s rough, and it’s far from finished (is any application ever finished?) but that doesn’t take away from how effective it can be for you now, in its current state.

Marketing for Mavens is an application that I’m very passionate about. I love web marketing which is a good thing since I’ve been doing it for 12 years. This experience has brought about different frustrations along the way which led me to build an application to address them. The problem is that working specifically on my problems doesn’t mean that it addresses the problems that everyone else shares or experiences. That’s why I’m looking for your help. For Marketing for Mavens to become the essential tool for web marketing that I think it can become, I need your help and feedback.

So, if you’re looking for an opportunity to shape the future of an application which will make your web marketing life/job easier, now’s the chance to join our beta, use the application, break it, push it to its limits, and provide feedback, suggestions, rants, smoke signals, and any other communication channels to help us help you. I want Marketing for Mavens to be a product that we are all proud of. The goal, to transform web sites into highly effective web marketing machines. Let’s make it happen.

At this point, you’re either ready to join the beta and our community and get started or you’re asking yourself, what does Marketing for Mavens do for me? The first is self explanatory, the second goes like this:

  • Web Marketing Campaign Management: Track and manage all of your web marketing campaigns in one location. Know who clicked on what campaigns and when. Know which campaigns are most effective and which are under-performing. Create campaign specific calls-to-action that are only displayed to the people responding to that particular campaign.
  • Twitter Campaigns: Post Twitter messages and track responses to see which Tweets get the most click-throughs.
  • Dynamic Promotions: Share web page real estate amongst several promotions (calls-to-action or page content) and match them to individual visitors based on their interaction on your web site. What does all this mean? It means your promotions are matched to the people who are most interested in seeing them, making it more likely people will respond to your offers. Now you can easily create dynamic content regardless of how your site is configured. No extra cost and just a small amount of JavaScript code which we give you.
  • Dashboard: Quickly see how your site is performing on a daily basis and how the day is tracking compared to the previous 7 days.
  • Report: See how your site (page views and conversions) and promotions have performed over the past 6 months.
  • Citizen View: See what brought each individual visitor to your web site, what they looked at, and what they were interested in so you can do a better job of developing content to match their needs and determine where the holes are in your site that may be losing valuable conversions.

We have a lot of new features on the horizon as well. Both the dashboard and report pages will continue to evolve as they become more effective tools for showing what led to traffic spikes, what campaigns performed best and when, which campaigns should be retired, and where money can be better spent to generate conversions and sales leads. Campaigns will have goals associated with them so you can track how well or how badly a campaign is doing, allowing you to make quick changes or divert money to those that are more effective.

If all of this sounds interesting to you, please feel free to join the community and sign up for the beta. We’d love to have you as part of the community. If you have further questions just send me an email and I’ll respond as soon as possible.

Thank you so much for your time!

Easily Move Calls-to-Action to Different Locations on Your Web Site

Monday, June 8th, 2009

We added a new feature today to move promotions between promotion spots. Each promotion now has a drop down list of your promotion spots. Simply select the new promotion spot and save the promotion and your promotions will now show in that promotion spot on your web site.

Web Site Report Page Updated

Friday, June 5th, 2009

Today, the report page was refreshed to add a 6 month page view chart and add the RSS feed info to the conversion/promotion chart. Two bugs were also fixed on the report page. The first prevented the window overlay box from showing the citizens who responded to conversion pages. The second prevented RSS feeds from showing up properly in the 6 month RSS feed view.

Internet Marketers: Quickly and Easily Ensure Your Twitter Posts Are Getting Results

Wednesday, June 3rd, 2009

Manage and Track Twitter Campaigns with Marketing for Mavens

Today, we launched a new feature which allows you to manage and track your Twitter campaigns in Marketing for Mavens. Now you can post your tweets within the Marketing for Mavens application and have your links automatically tagged for tracking so you know which tweets referred the most people to your site and what resources they were interested in. Further, campaign promotions can be setup so that each person who responds through Twitter will see promotions that correspond to your posts.

How Do Twitter Campaigns Work?

First, go to the setting page and edit your account. Two new fields have been added for your twitter login and password. This is the Twitter account your Twitter Campaigns will post to.

Second, create a new campaign and select “twitter’ from the campaign type drop down box. Now, go into your new Twitter Campaign, you will be presented with a section called “Post Tweets” which contains two fields. One field for entering your 140 character Twitter post and a second for shortening and adding tracking code to your links.

Once you finish writing your tweet, simply click on the “Post to Twitter” button and your post will be submitted and tracked in real time.

Complete History of Twitter Posts

A complete history of all your Twitter posts can be seen from the campaign view. Each post has a visit total associated with it so you can see which posts drove the most visitors to your web site.

Who Did Twitter Send Our Way and What Did They Want?

Each visitor who comes to your web site from a Twitter Campaign is listed in the campaign view. Clicking on each visitor will give a complete history of what pages and resources they were interested in when they came to your web site.

How Do I Get Started?

Twitter Campaigns are available now as part of the free Marketing for Mavens beta. Sign up today and see how well your Twitter posts are driving people to your web site.

Internet Marketing Dashboard Changes

Tuesday, May 12th, 2009

Two new changes were made to the dashboard this morning to assist with daily web site monitoring.

The first change allows you to track all of your web marketing campaign activity in the daily dashboard. You can see how much activity there is for the current day and lifespan of the campaign as well as click into each to get a detailed analysis of how it’s performing.

The second change will help provide more accurate dashboard statistics. You may now remove citizen statistics from the dashboard results by going into the citizen profile page and checking the “ignore stats” check box that displays when you edit a citizen. This is useful for removing your profile and test accounts from the dashboard stats.

Web Marketers, How Well Do You Know Your Visitors?

Monday, May 11th, 2009

Can your site anticipate the needs of your visitors? If not, you’re probably missing out on a lot of sales. When you visit a web site, would you prefer to stumble around looking for what you want (which most of us do) or would you like the site to evolve as you navigate through it, providing suggestions for what you’re looking for based on the previous content you’ve visited? Personally, I’d prefer the latter. Unfortunately, few web sites do this.

At Marketing for Mavens, our core purpose is to simplify web marketing management. Most of this focuses on making your life easier but we also want to focus on making your web visitors’ lives better. When we gather information on your visitors, we believe that it should be done in a win-win environment. You receive detailed information on what your visitors want and in return your visitors receive a personalized web experience that delivers the content and resources they need, in as few clicks as possible.

Remember, each person who comes to your site, comes with a purpose. The sooner you understand this purpose, the sooner you can begin building a relationship that can turn into a sale and blossom into a lifetime of service. Don’t expect your visitors to think like you do and find all of the information themselves. Evolve and personalize your site to your visitors and ensure they find what they’re looking for in as few clicks as possible.

Know your visitors, anticipate their needs, and deliver what they want.

How Marketing for Mavens Simplifies Web Marketing

Monday, April 20th, 2009

I wanted to take a couple of minutes to highlight the core sections of the Marketing for Mavens web app.

Dashboard: Highlights the daily health of your web site. Quickly see what programs and promotions are performing well and what ones need your attention. The dashboard view keeps you informed of what is going on with your web site

Campaigns: Track your web marketing campaigns. Determine which campaigns are most effective by seeing how many visitors came to your site from each campaign and what and where they went afterwords. See how many downloads, videos, and audio files were clicked as a result of your campaigns.

Web Tracking: Add the web pages and resources that you want to track on your web site. Web page tracking allows you to tag pages and determine the “value” of a page by assigning a points to it. When a person visits this page, they are assigned these tags and the point value is added to their total points. A person’s total points helps you determine how “hot” a lead is and the tags determine their interests. Resource tracking is similar to page tracking but it is also used to build the related content widget. This widget is used to suggest resources that a person may be interested in based on your site usage history.

Promotions: Promotions can be any html code that is distributed to an individual visitor based on their interaction with your web site. Typically, promotions are marketing calls-to-action which are displayed to individuals based on some knowledge of what that person is looking for, but they can also be small sections of content, banner graphics, and other unique content. Instead of always displaying the same promotions to every visitor in the same location on your site, you can display only the promotions that are relevant to each visitor based on their tag history.

Citizens: A complete history of all of the visitors who have come to your web site. See exactly what pages each visitor clicked on, what resources they were interested in, their tag history, and lead status.

Reports: A 6 month history broken out to show conversions ber week, promotion activity per week, and RSS usage.

You may sign up for free and get started today.

Simplify Your Web Site Management: 1 Day Left to Receive 3 Free Months of Service

Monday, March 30th, 2009

Tomorrow is the last day to join the Marketing for Mavens beta. Anyone joining after March 31st will still have free access to Marketing for Mavens up until the launch date but the offer of 3 months of free service will no longer be available. Register today to get in on this offer.