Archive for the ‘web visitors’ Category

Monitor Your Web Site Traffic in Real-Time

Wednesday, August 19th, 2009

Join the Wait List – Beta Starts in September

Web Traffic WatchWe are fast approaching the Web Tracking Watch application launch. Soon you will be able to watch your visitor traffic in real-time in what we like to call a lite-app – a 320px wide application which runs in it’s own window or on your iPhone.

The benefit of a “lite-app” is you can push it to the side of your screen so you can work and watch your site traffic at the same time.

With Web Traffic Watch you will see:

  • Visitors interacting with your site in near real-time (refreshes within 10 seconds)
  • How many pages each visitor has visited
  • What site referred each visitor
  • What the last page was that each visitor visited
  • Level of visitor interest – lead tracking color codes each profile to show “hot” and “cold” leads
  • Total number of visits for the current day
  • Total number of conversions for the current day

Web Traffic Watch will be a limited beta when it launches in September. To get on the wait list, please visit the Web Traffic Watch beta page and sign up today.

Join Wait List

Tracking Web Site Visitors: Visits vs. Visitors

Friday, August 14th, 2009

There are several basic web site statistics you should know. The first one we’re going to review is visitor statistics.

Visitor stats tell you how many people have come to your web site. As the popularity of your site grows and your site shows up in more search results, more people will come to your site. This gives you a good guage as to how well your site is performing over time.

It is important to know that there are two different visitor statistics, visits and visitors. They mean very different things. Visitors is the number of unique people who come to your web site over a certain period of time. Visits is the number of times people visited your web site. For example, if 5 people come to your site over the course of the day, this is considered 5 visitors. Now lets say 2 of those people visited your site twice that day. This would still be 5 visitors but the number of visits would be 7.

Marketing for Mavens tracks both of these stats for you. The dashboard view shows you the number of visits you’ve received over the past year and past week. It also show you the number of visits you are on pace for the current day. This gives you quick glimpse into how well your site is performing over time and if you’re on track to continue this performance.

Promoting Campaigns Based on Site Visits

Tuesday, September 16th, 2008

Currently, Marketing for Mavens offers 3 types of promotions; tags, visits, and individual. I’d like to take a moment to explain the visit promotions.

Visit promotions are designed to show different content based on the number of visits a person makes to your web site. For instance, the first time someone visits your site you may want a home page promotion that explains what your company does. Then for all subsequent visits, you can change the promotion to go into more detail about your products, events, and services.

Visit promotions aren’t distributed to your visitors based on their needs the way tag promotions are but they can be very valuable in certain circumstances. Just remember, a new visit is determined by the time in-between page views which is 30 minutes. When you test your visit promotions, you will need to wait 30 minutes between page checks for a new visit to be recorded.

New Videos Coming: Overview Demo, Sales Lead Demo & New Content Distribution Demo

Thursday, June 5th, 2008

The plan for this evening is to record a new demo video. This will incorporate all the tweaks and updates that have been made since the previous demo was recorded. For those who watched the first demo, there won’t be much new information but you will see that recent changes have simplified the setup process and reduced the amount of code that needs to be added to your site. The plan all along has been to make this as simple as possible to use and I really think we’ve delivered on this promise with these changes.

If I have time, I plan to record a short demo showing how you can use forms to populate visitor information in Marketing for Mavens. Most companies use forms to gather sales leads. Marketing for Mavens works off this same concept but it takes it one step further to help marketing to further qualify leads and send the top prospects on to the sales team.

Finally, I’d like to do a third demo which shows off two new features that have been added in the past couple of weeks. This demo will show off how you can setup promotions which change depending on how often someone has visited your site and how you can display unique promotions or content to individual visitors.