The easiest and best way to improve the conversion rates on your web site is to ensure that your callouts, promotions, ads (or whatever else you like to call them…) are in alignment with the needs of the people viewing them. This isn’t rocket science but it isn’t something that is easily done on most web sites.
For starters, you need to have a way to manage your promotions. This can be done through most content management systems. Then you need to track each individual visitor on your site so you can learn about their specific needs. Very few web analytics packages go into this level of detail. Finally, you need a way to process each person’s visitor history in real-time and display the promotion that best matches that visitor’s need when a new web page loads. Again, there aren’t that many options. When you tie these 3 pieces together you have a powerful system for increasing the conversion rates on your web site.
What we’ve done with Marketing for Mavens is put these 3 pieces together in a single package where you can easily manage all of the promotions on your web site. Our tracking code builds a visitor history which allows us to automatically display your most relevant promotions to each visitor in real time. Now, several promotions can share the same real esate on your web pages and you can be confident knowing that each time a promotion is displayed, it is targeted to a specific visitor that wants that information. This will lead to an increase in your conversion rates providing your sales team with more leads. Right now, Marketing for Mavens can be tried for free by signing up for the current beta program.
Sign up today to see how your conversion rates can be improved by matching your promotions to the needs of your visitors.
Tags: callouts, conversion rates, sales leads, web analytics, web promotions
