I wanted to take a couple of minutes to highlight the core sections of the Marketing for Mavens web app.
Dashboard: Highlights the daily health of your web site. Quickly see what programs and promotions are performing well and what ones need your attention. The dashboard view keeps you informed of what is going on with your web site
Campaigns: Track your web marketing campaigns. Determine which campaigns are most effective by seeing how many visitors came to your site from each campaign and what and where they went afterwords. See how many downloads, videos, and audio files were clicked as a result of your campaigns.
Web Tracking: Add the web pages and resources that you want to track on your web site. Web page tracking allows you to tag pages and determine the “value” of a page by assigning a points to it. When a person visits this page, they are assigned these tags and the point value is added to their total points. A person’s total points helps you determine how “hot” a lead is and the tags determine their interests. Resource tracking is similar to page tracking but it is also used to build the related content widget. This widget is used to suggest resources that a person may be interested in based on your site usage history.
Promotions: Promotions can be any html code that is distributed to an individual visitor based on their interaction with your web site. Typically, promotions are marketing calls-to-action which are displayed to individuals based on some knowledge of what that person is looking for, but they can also be small sections of content, banner graphics, and other unique content. Instead of always displaying the same promotions to every visitor in the same location on your site, you can display only the promotions that are relevant to each visitor based on their tag history.
Citizens: A complete history of all of the visitors who have come to your web site. See exactly what pages each visitor clicked on, what resources they were interested in, their tag history, and lead status.
Reports: A 6 month history broken out to show conversions ber week, promotion activity per week, and RSS usage.
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Tags: analytics, campaigns, tracking, visitors, web marketing
