Increase Conversions Using Heatmaps

I came across this posts on the importance of heatmaps today. I love using heatmaps to find problem areas on a site and for locating areas for testing. If you’re unsure of the value of heatmap software or looking for some stats to validate buying a solution then check out this post by Siddharth Deswal on 3 Ways to Increase Conversion Using Heatmaps.