Referrer Tracking: How do people find your site?

One question that every web site owner wants to know is “how do people find my web site”? Luckily there is a simple solution if you’re using a web analytics tool to track your site statistics.

The referrer stat tells you what web sites referred the most people to your site. This stat will list the URL’s of the sites who are sending you traffic. This gives you a great understanding as whether the search engine optimization you are doing is working or if the banner ad you’re running on a blog site is performing well.

Another important statistic which goes along with referrer is the keyword or search word statistic. This stat tells you exactly what a visitor typed into a search engine which led to them finding your site. You want to make sure that they keyword you’ve optimized your site for show up in this statistic. If not, you know there is work to be done. When you put the referrer and keyword stats together, you have a powerful way of understanding how people are finding your web site.

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