Seth Godin posted a short blog today on an article about himself in Business Week. It’s interesting to see the divide between people who are Godin addicts and those the think he’s nothing more than a self promoter. Personally, I thoroughly enjoy his books and have read every one of them but you need to go into them with a certain mind set. You can’t expect a step by step guide to Marketing. The truth of the matter is that there isn’t one. For example, how can you write a book about becoming a “purple cow” and then provide “five easy steps” to accomplishing it? If there were five easy steps and everyone followed them, then you wouldn’t be a “purple cow” would you? You’d be like everyone else. That’s the beauty of Godin’s books. He provides the foundation and the principles to great marketing. He gets the wheels spinning in your head. It’s then up to you, as the reader, to figure out how these thoughts and ideas fit your unique situation and develop a Marketing strategy that stands above the noise.
Tags: godin, marketing, seth godin
