Posts Tagged ‘analysis’

Internet Marketing Campaign Tracking and Analysis

Monday, June 29th, 2009

Internet marketing campaigns have been part of the Marketing for Mavens beta for a couple of months now. During this time we’ve continued to add new features which have expanded it’s use. Most recently, we added Twitter campaigns which allow you to directly post tweets to your Twitter account and track the URL’s through Marketing for Mavens. The next new campaign feature which will be launching soon is the ability to measure the success of your campaigns.

Measuring the Success of Your Internet Marketing Campaigns

Each campaign that you run should be measured to ensure it’s effectiveness. You don’t want to keep creating the same campaigns if they don’t work. It’s a waste of your time and resources. Instead, you should set goals for your campaigns and track them to see when and if they reach these goals. Depending on the tools you use, this can be a very tedious process which is why we’re adding this new feature to our application.

The next application update will add “success criteria” to your campaigns. You select different criteria such as visits and conversions, input the total number of responses that would measure your success, and the dashboard page will show each of your campaigns and how well they are performing each day and how well they’ve done over the last 7 or 30 days. With your success criteria set, you can quickly track your campaigns, make changes, and see, in real-time, whether your changes positively or negatively impact your campaigns.

We are testing this feature now with the expectation that it will be wrapped up later this week with an expected launch of next week. As always, if you have suggestions or features that you would like to see, please email them to us.