Posts Tagged ‘analyzing’

Measuring the Success of Internet Marketing Campaigns

Monday, July 6th, 2009

Now you can measure the success of your Internet marketing campaigns and ensure that you’re spending your time, effort, and budget on the campaigns that are most effective. Tracking and analyzing your campaigns can be very time consuming, especially if you’re running these campaigns using different tools and vendors which is why we’ve simplified this process by allowing you to track all of your campaigns in one location and setting up “success criteria” to measure the effectiveness of each campaign.

Using Marketing for Mavens, all of your campaigns are tracked on a dashboard page which shows each of your marketing campaigns, your goals (success criteria), and how your campaigns are matching up to those goals. You can quickly check each day to see how your campaigns are performing and a notes field tells you how often you’ve reached your goals over the past week or month.

To get started using this new feature, you can select your “success criteria” from each campaign’s edit screen. Select as many different goals as you’d like and each of them will be tracked in real-time through out the day.