Posts Tagged ‘campaigns’

Internet Marketing Campaigns:Visual Highlighting Added

Monday, July 13th, 2009

Today, we rolled out a new feature to the dashboard page. Internet marketing campaigns now have color highlighting so you get a quick visual representation on how well your campaigns are performing. This is a small update but one that should help simplify the dashboard.

Internet Marketing Campaigns

Internet Marketers: Quickly and Easily Ensure Your Twitter Posts Are Getting Results

Wednesday, June 3rd, 2009

Manage and Track Twitter Campaigns with Marketing for Mavens

Today, we launched a new feature which allows you to manage and track your Twitter campaigns in Marketing for Mavens. Now you can post your tweets within the Marketing for Mavens application and have your links automatically tagged for tracking so you know which tweets referred the most people to your site and what resources they were interested in. Further, campaign promotions can be setup so that each person who responds through Twitter will see promotions that correspond to your posts.

How Do Twitter Campaigns Work?

First, go to the setting page and edit your account. Two new fields have been added for your twitter login and password. This is the Twitter account your Twitter Campaigns will post to.

Second, create a new campaign and select “twitter’ from the campaign type drop down box. Now, go into your new Twitter Campaign, you will be presented with a section called “Post Tweets” which contains two fields. One field for entering your 140 character Twitter post and a second for shortening and adding tracking code to your links.

Once you finish writing your tweet, simply click on the “Post to Twitter” button and your post will be submitted and tracked in real time.

Complete History of Twitter Posts

A complete history of all your Twitter posts can be seen from the campaign view. Each post has a visit total associated with it so you can see which posts drove the most visitors to your web site.

Who Did Twitter Send Our Way and What Did They Want?

Each visitor who comes to your web site from a Twitter Campaign is listed in the campaign view. Clicking on each visitor will give a complete history of what pages and resources they were interested in when they came to your web site.

How Do I Get Started?

Twitter Campaigns are available now as part of the free Marketing for Mavens beta. Sign up today and see how well your Twitter posts are driving people to your web site.

How Marketing for Mavens Simplifies Web Marketing

Monday, April 20th, 2009

I wanted to take a couple of minutes to highlight the core sections of the Marketing for Mavens web app.

Dashboard: Highlights the daily health of your web site. Quickly see what programs and promotions are performing well and what ones need your attention. The dashboard view keeps you informed of what is going on with your web site

Campaigns: Track your web marketing campaigns. Determine which campaigns are most effective by seeing how many visitors came to your site from each campaign and what and where they went afterwords. See how many downloads, videos, and audio files were clicked as a result of your campaigns.

Web Tracking: Add the web pages and resources that you want to track on your web site. Web page tracking allows you to tag pages and determine the “value” of a page by assigning a points to it. When a person visits this page, they are assigned these tags and the point value is added to their total points. A person’s total points helps you determine how “hot” a lead is and the tags determine their interests. Resource tracking is similar to page tracking but it is also used to build the related content widget. This widget is used to suggest resources that a person may be interested in based on your site usage history.

Promotions: Promotions can be any html code that is distributed to an individual visitor based on their interaction with your web site. Typically, promotions are marketing calls-to-action which are displayed to individuals based on some knowledge of what that person is looking for, but they can also be small sections of content, banner graphics, and other unique content. Instead of always displaying the same promotions to every visitor in the same location on your site, you can display only the promotions that are relevant to each visitor based on their tag history.

Citizens: A complete history of all of the visitors who have come to your web site. See exactly what pages each visitor clicked on, what resources they were interested in, their tag history, and lead status.

Reports: A 6 month history broken out to show conversions ber week, promotion activity per week, and RSS usage.

You may sign up for free and get started today.

Web Marketing Campaign Tracking

Tuesday, February 17th, 2009

Here’s a quick update on some new marketing campaign features that will be coming soon.

    • Linking page views to marketing campaigns. This new feature will allow you to see what page views were the result of a visitor coming to your site from a particular marketing campaign. Instead of only seeing how many click-throughs you received, you will know how many page views, what the most popular content was, and where people went once the got to your web site.
    • See exactly which PDF’s, videos, downloads, and podcasts were viewed/downloaded as a direct result of one of you marketing campaigns.
    • Create customized campaign promotions so you can seamlessly extend the story from your marketing campaign to your web site for each of your visitors.

      Not all of the features will be available at the same time. We’d prefer to make smaller more frequent updates so you can report back to us with your feedback and bugs. The goal is to make all of these features available over the next couple of weeks with the first update coming as soon as today.

      There is still time to join the free beta. Sign up today.

      View Your Web Marketing Campaigns in a Whole New Light

      Thursday, February 12th, 2009

      Web marketing tends to be made up of several different systems all creating different campaigns that don’t talk to one another. Email marketing creates campaigns in their tools, the web team creates ad and search campaigns in another system, bloggers post to yet another system, and on and on. When it comes time to measure a campaign, you find yourself tyring to pull different data from all of these systems into a single report so you can assess the effectiveness of the campaign. This is a huge problem.

      Lately, we’ve been thinking of ways that Marketing for Mavens can help solve this problem. The latest feature release which went out on Tuesday now includes campaign management. This is just the first phase but it already gives you the ability to create a campaign in Marketing for Mavens and develop a URL tracking code which you can use to track the effectiveness of your online campaigns. This is the start of what will become an in-depth measurement tool which will allow you to see:

      • how many people responded to a campaign
      • where each individual visitor went on your site
      • what PDF’s, videos, and audio files people were interested in
      • what forms were completed

      This give you significantly more knowledge and a better understanding of the effectiveness of your campaigns. You know what works and what didn’t work and you can make changes accordingly.

      This is Just the Beginning

      Phase 2 is currently underway and will give you the ability to match your web content and promotions to the campaigns people respond to. So if you send out an email campaign, you can extend the campaign to your web site by using Marketing for Mavens to provide content that’s inline with the email message. Your web site now becomes a continuation of the story.

      Detailed reporting is also coming in phase 2. Each campaign will be updated in real-time with the latest information all on one screen. Currently, individual campaign pages show you who was interested in your campaigns and you can drill down into each profile to gather more data. In phase 2, the information will be available on the campaign page so you can see all the information at quick glance.

      We are very excited about the potential that campaign management brings to Marketing for Mavens. There is a world of potential here and we’re just scratching the surface. In the end, we want to make it as simple as possible for you to manage all of your web marketing campaigns in one location. To get started, join the beta, and email us with your feedback.

      Update: Marketing Campaign Tracking and UI Changes Coming Soon

      Monday, February 2nd, 2009

      I wanted to post a quick update on where we’re at since it’s been a little while. The past couple of weeks have been filled with updating the promotion tracking interface and adding the ability to track marketing campaigns.

      Marketing campaign tracking will be a significant addition to Marketing for Mavens. It will allow you to track your visitors across all of your campaigns. For example, if someone visits your site from an email campaign, you will see when they came in, where they went, and what they were interested in. Even more importantly, we are working on a system to expand your campaigns to your web site. So if you have a message you’re using in the email campaign, you can seamlessly advance the story using your web site and your Marketing for Maven’s promotion spots.

      We are very excited about the potential of adding campaign tracking. It will not only help you see the value of your campaigns but also help you build better connections with your visitors by delivering a customized content experience. We hope to have the first phase of campaign tracking available within the next couple of weeks. This will be the last major enhancement to Marketing for Mavens before we come out of beta in the March/April time frame.