Web sites are constantly evolving. Often we’re so busy with the design, adding new features, and writing new content that we overlook some of the simple details that make a web site great. These quick tips will get you back to the basics and thinking about how you can improve your site for your visitors.
1.) Create a Clear Purpose Statement: Anyone coming to your web site should understand what you do in just a couple of seconds. That’s all the time you have to grab their attention and keep them interested. Create a clear purpose statement and make it visible to your visitors no matter where they enter your web site.
2.) Easy to Find Contact Information: Make it easy for people to contact you and ask questions. This seems obvious but it’s amazing how difficult it can be to find contact information on some web sites.
3.) Write Clearly: Use plain English (insert language of choice). Stay away from industry buzz words and jargon. It’s confusing to your visitors and it doesn’t help explain your product or service very well. If your in technology, you will stand out from the crowd if your visitors can come to your site and understand what products and services you provide without needing a buzz word dictionary.
4.) Make it Clear What Problem(s) You Solve: People are looking for solutions to their problems. Show you understand their problems and describe how you solve them.
5.) Bring the Information to Your Visitors: Don’t assume that your visitors will find what they need by clicking around your web site. Make it simple to find information and resources by providing related content areas and suggest where they should go next.