I’m excited to announce that Phase 1 of our report functionality is now available. With any reporting option there is a huge amount of data and complexity that can be displayed. Our goal was to keep the reporting function as simple as possible. One of the most frustrating things with web analytics applications is that they gather so much information that you have no idea where to begin when you look at the data. With this in mind, we created a very simple first pass at a reporting page that will deliver the kind of statistics you need to make quick business decisions.

The first level of data shows the number of conversions you are receiving on your web site. To track conversions, simply add the standard Marketing for Mavens JavaScript code to the page you want to track conversions on, add that page URL into the page tracking section of the Marketing for Mavens application, and make sure the conversion box is checked. Now your page conversions will show on the report page.

The second level of data is click-through data for each promotion in your account. You can see, per week, which promotions are receiving the highest level of activity allowing you to quickly assess what promotions should be removed or redesigned to improve the response rates.

All of this information has been combined into one chart at the top of the report page so you can quickly spot the peaks and see how each page or promotion is tracking over time. Additional report functionality will be added over the next couple of weeks.

Right now, the next phase is scheduled to include RSS tracking. This will allow you to track blog posts, event data, or any other RSS related activity to see if the spikes in conversions and promotion activity match with the spikes in the events and content publishing activities that you’re doing on a weekly basis. The reporting page will remain fluid for now. Nothing is written in stone so please provide your feedback. It’s the only way to ensure that we can deliver the best report functionality that you need.