Posts Tagged ‘marketing campaigns’

Measuring the Success of Internet Marketing Campaigns

Monday, July 6th, 2009

Now you can measure the success of your Internet marketing campaigns and ensure that you’re spending your time, effort, and budget on the campaigns that are most effective. Tracking and analyzing your campaigns can be very time consuming, especially if you’re running these campaigns using different tools and vendors which is why we’ve simplified this process by allowing you to track all of your campaigns in one location and setting up “success criteria” to measure the effectiveness of each campaign.

Using Marketing for Mavens, all of your campaigns are tracked on a dashboard page which shows each of your marketing campaigns, your goals (success criteria), and how your campaigns are matching up to those goals. You can quickly check each day to see how your campaigns are performing and a notes field tells you how often you’ve reached your goals over the past week or month.

To get started using this new feature, you can select your “success criteria” from each campaign’s edit screen. Select as many different goals as you’d like and each of them will be tracked in real-time through out the day.

Internet Marketing Dashboard Changes

Tuesday, May 12th, 2009

Two new changes were made to the dashboard this morning to assist with daily web site monitoring.

The first change allows you to track all of your web marketing campaign activity in the daily dashboard. You can see how much activity there is for the current day and lifespan of the campaign as well as click into each to get a detailed analysis of how it’s performing.

The second change will help provide more accurate dashboard statistics. You may now remove citizen statistics from the dashboard results by going into the citizen profile page and checking the “ignore stats” check box that displays when you edit a citizen. This is useful for removing your profile and test accounts from the dashboard stats.

Top 5 Ways Marketing for Mavens is Helping Web Marketers Today

Wednesday, February 18th, 2009

It’s our goal to provide the most effective solution to help match your content to your visitors, exceed your sales lead goals, determine your most effective marketing campaigns, and deliver results that you can easily track through a simple reporting system. Here are the top 5 ways Marketing for Mavens is helping you to accomplish your goals:

1. Customize Your Site to Your Visitors

Every person who comes to your site is an opportunity for your business. They are looking for product/service information, support, to solve a business problem, or investment information and each of them is going to walk away from your web site with an opinion based on how well you served them.

To serve your visitors better, we’ve created a solution that will help you match your content to their needs. As each person navigates your site, we learn more about what they want and serve your content and/or promotions that best match this need. Now each visitor receives a customized web experience tailored to their needs allowing you to market and connect more effectively with your visitors.

2. Campaign Management: One View of All Your Campaigns

Now you can manage all of your marketing campaigns in one location. Instantly see who clicked on your campaign links, see which campaigns led to the most PDF, video, and audio downloads. Know what campaigns are driving the most traffic and leads to determine the overall effectiveness of your programs.

3. Detailed Visitor Information

Know who your most loyal visitors are and determine how likely they are to become clients and customers. You can see a detailed history of each visitor on your web site, what videos they watched and documents they downloaded. A grading system is used to help you spot your hot sales leads and unique promotions can be setup per visitor to help convert them into promising leads.

4. Reporting: Just the Information You Need

We’ve focused on giving you just the statistics you need to make business decisions. A 6 month history is broken down into weekly performance for each of your promotions and conversion pages. You can see who clicked on your promotions and who completed your forms. Quickly see how your content is performing over time to determine what promotions are working and where changes need to be made.

5. Manage Limited Web Page Real Estate

We’ve all been there. There’s a constant battle for page real estate, especially on the home page. With Marketing for Mavens you can share the real estate on your web pages and feel confident that your visitors are seeing the content and promotions that are most relevant to them. Content can be displayed based on the number of visits, previous site usage, and, soon, the campaign that a particular person is responding to. You will no longer have to make compromises to display your companies promotions.

Let Us Help You…

Join the free beta and get started today!

View Your Web Marketing Campaigns in a Whole New Light

Thursday, February 12th, 2009

Web marketing tends to be made up of several different systems all creating different campaigns that don’t talk to one another. Email marketing creates campaigns in their tools, the web team creates ad and search campaigns in another system, bloggers post to yet another system, and on and on. When it comes time to measure a campaign, you find yourself tyring to pull different data from all of these systems into a single report so you can assess the effectiveness of the campaign. This is a huge problem.

Lately, we’ve been thinking of ways that Marketing for Mavens can help solve this problem. The latest feature release which went out on Tuesday now includes campaign management. This is just the first phase but it already gives you the ability to create a campaign in Marketing for Mavens and develop a URL tracking code which you can use to track the effectiveness of your online campaigns. This is the start of what will become an in-depth measurement tool which will allow you to see:

  • how many people responded to a campaign
  • where each individual visitor went on your site
  • what PDF’s, videos, and audio files people were interested in
  • what forms were completed

This give you significantly more knowledge and a better understanding of the effectiveness of your campaigns. You know what works and what didn’t work and you can make changes accordingly.

This is Just the Beginning

Phase 2 is currently underway and will give you the ability to match your web content and promotions to the campaigns people respond to. So if you send out an email campaign, you can extend the campaign to your web site by using Marketing for Mavens to provide content that’s inline with the email message. Your web site now becomes a continuation of the story.

Detailed reporting is also coming in phase 2. Each campaign will be updated in real-time with the latest information all on one screen. Currently, individual campaign pages show you who was interested in your campaigns and you can drill down into each profile to gather more data. In phase 2, the information will be available on the campaign page so you can see all the information at quick glance.

We are very excited about the potential that campaign management brings to Marketing for Mavens. There is a world of potential here and we’re just scratching the surface. In the end, we want to make it as simple as possible for you to manage all of your web marketing campaigns in one location. To get started, join the beta, and email us with your feedback.