Posts Tagged ‘recommendation engine’

Automatically Receive Recommended Content from Twitter

Wednesday, December 30th, 2009

One of the problems I have with Twitter is staying up-to-date on the latest information being shared. You can’t stay connected 24 hours a day but you don’t want to miss anything either. This is what got me started on the ReStream project.

ReStream is all about finding the best information on Twitter without having to constantly stay connected.

But there is one problem.

I want to be notified when exceptionally great content that highly matches my interests is flying around on Twitter. I’m not always connected to ReStream either which is why I’ve added discovery alerts that send tweets to inform you of this great content.

ReStream Discovery Alerts

Tweets are sent from @restream once an hour – no more than 2 tweets – to inform you of the great content that you may have missed. If you’ve added tags to your profile, then there is no need to set anything up. These updates will come to you automatically.

If you don’t want to receive these updates, I’ll be adding a opt-out check box to the profile page where you can turn it off.

Feedback

Please add your comments below. I’m interested to hear about what you think of this new feature.

Twitter Filtering App, ReStream, Updated With New Recommendation System

Wednesday, November 18th, 2009

ReStream has received several updates since it became available in the Marketing for Mavens Lab a few weeks ago. Today’s update is the biggest since that launch. A new recommendation system based on Web Maven has been added. To take advantage of this new feature, go to your profile page and add the keywords (tags) that interest you. Based on these tags we’ll recommend content to you on theĀ  “your stream” page.

The new recommendation system is in beta and we have several new features that will be integrated over the next few weeks to provide better recommendations and more content of interest. I am very excited by these new features and can’t wait to show them off.

There are also a couple of other features that are part of this update.

  • Two more news topics were to the home page for Marketing and Sports.
  • A larger number of lists have been integrated into our content results
  • Several bug fixes where made to improve retweets, page load times, and backend performance.

Effective One-to-One Web Marketing

Monday, October 13th, 2008

When I talk about Marketing for Mavens, I’m often asked what the overall purpose is of the company. The easiest way to describe the it is “effective one-to-one web marketing”.

I describe it this way because over the years, web marketing is no longer effective. It has become a catch all bucket in many companies. Web Marketers are expected know how to code, design, advertise, optimize for search, analyze web reports, and gather sales leads. With all of this, we started to get away from the core purpose of web marketing which is to effectively communicate with our visitors.

Marketing for Mavens is working to change this. We realize you don’t have the time and resources to do effective one-to-one marketing on your web site. You probably have hundreds of people visiting your site every day. How do you stop and learn what each person wants and direct them to the content and promotions you offer that fulfills this want?

You do this by using Marketing for Mavens. We track what each individual is doing on your site. You simply give us the content you want to promote and we’ll make sure its displayed to the people who want to see it.

This is all done through the Marketing for Mavens web application. You select the areas on your web site where you want your targeted content, promotions, and offers to appear. Then add this content to Marketing for Mavens. Once added, we’ll automatically promote your content to your visitors based on their visitor history. The more pages they visit, the more accurately we can match your content to the needs of your visitors.

This is all done in real-time which makes your life much easier. Previously it would have been impossible for you to even think you could customize your web pages to each visitor. Now it’s as simple as entering your content into Marketing for Mavens and letting visitors actions determine what content they receive. You don’t need to worry about being all things to all people, hoping that one of promotions will eventually catch the attention of one of your visitors. Now you can make better use of the promotional spots on your site and be confident that your web site is communicating more effectively with each of your visitors.