Posts Tagged ‘roi’

A Quick ROI Story

Thursday, January 28th, 2010

Two women were traveling down the freeway when they passed an abandoned billboard. It was old, crumbling, and faded but you could still make out the words and images of the last advertisement.

The first women looks at the billboard and thinks, wow they really got their money’s worth. That advertisement has been there for years.

The second women looks at it and thinks, wow what a waste of money. Clearly, that billboard didn’t work or people would still be paying to advertise on it.

This leads us to the problem with ROI. You can’t just measure it. You have to know what you’re measuring and why. If you don’t, then you’ll measure success like the first woman and all you’ll receive is more time on broken billboard.

Measuring Social Media ROI

Tuesday, October 27th, 2009

Christina Warren has posted an excellent article called “How To: Measure Social Media ROI”. If you are running social media campaigns this is a great place to start learning how to measure the impact of these campaigns. Christina highlights several products that will get you started. Be sure to check this out.

Know the ROI of Your Small Business Web Site

Friday, July 24th, 2009

Launching Your Web Site is the Beginning Not the End

Many small business owners think that putting up a web site is all they need to do to establish an online presence. Unfortunately, this is only the beginning and the hard work hasn’t even begun. Worse, not continuing to focus on your web site beyond its launch, ensures the time and money spent building the site will be wasted and its effectiveness lost.

Internet marketing begins when your site launches and it ends, well…never. It’s made up of different disciplines such as search engine optimization, advertising, and analytics, each with their own set of rules, goals, and learning curves. Learning Internet marketing overwhelms many, especially small business owners who have limited time and many tasks to focus on which is why we’ve created Marketing for Mavens. We want to help you understand what is going on with your web site and feel confident that the resources you invest in your web site are returned to you through more sales and visitor interest.

Build Your Site with Confidence

Our application simplifies Internet marketing by allowing you to manage your campaigns, track your goals, dynamically display your call to actions and promotions, and view important statistics.

We understand that you’re not a web designer, developer, or Internet marketer, and even if you are, you will find a lot of value in Marketing for Mavens. We are Internet marketers and we use our own product because it simplifies our lives as well. Our application will help you understand if the campaign you just launched is working or if the conversion rate for your forms is increasing over time. If not, you can quickly try something else, but you will always know what is occurring on our web site and be able to respond to in real-time.

Joining the Beta and Understand Your Site ROI

You can try Marketing for Mavens for as long as you want. It will take just a couple of minutes to setup your account and for you to add a couple of lines of JavaScript code to you web site. Don’t worry if this sounds intimidating, we can walk you through the process.

Once the code is added to your site, you will see people visiting your site in real-time. See where they’re going, what they’re looking for, and how they got to your site. It’s amazing how fun it can be to see your web citizens make their way through your site, learning about your products and services, and hopefully, if all goes well, they will make a purchase, fill out a form, or inquiry about your business. Good luck!