Posts Tagged ‘seo’

How to Build a Keyword Glossary

Monday, May 20th, 2013

This is an excerpt from my new eBook “SEO Principles 2013″. The following is Chapter 3, Building a Keyword Glossary:

To build a keyword glossary start with writing down 5 to 10 keywords or phrases that you think people will search on to find your site. Don’t worry about being wrong this is just as starting point.

Next go to Google’s keyword tool at https://adwords.google.com/o/KeywordTool.

The Google Keyword Tool will help you to identify how often keywords are searched on a monthly basis (globally and locally), what the competition level is for these phrases, and help you to identify other opportunities.

Next, type your 5 to 10 keywords into the “word or phrase” text box and click on the search button.

keyword glossary example 1

In our example we identified the following keywords: men’s shoes, men’s casual shoes, work out shoes for men, and men’s work shoes.

You can see what Google returned for this search:

keyword glossary example 2

As you can see this is fantastic information to have access to. Before we didn’t know how often people were searching for specific keywords. Now we’ve taken the guesswork out and can optimize for the keywords that people are actually searching on.

You will also notice that Google returns keyword ideas. You will want to scan through these ideas for additional keywords to add to your glossary.

keyword glossary example 3

You should end up with about 10 to 30 keywords in your glossary depending on the topic and size of your site. If your site doesn’t have a lot of pages yet, then feel free to start small – 5 to 10 keywords is fine. Once you feel comfortable with optimizing for these keywords, add new ones to your glossary every few months. At the same time, create new pages to go with these keywords to ensure the depth and breadth of your site increases. Building new pages and content will signal to search engines that you’re serious about your site and the content you write. Stagnant sites that don’t grow or aren’t updated will not be crawled as frequently by search engines.

When you scan through the list of keyword ideas, look for keywords that have a large amount of search volume. At the same time, make sure they are specific to what your site is about. If you just go for large volume keywords, the terms may be too broad (“shoes”) or have different meaning depending on the industry or service (acronyms can have different meanings in different industries) you provide. Keywords with large search volume are also going to have more competition making them more difficult to rank on.

When selecting keywords you want to make sure you find a good balance between volume and competition. It’s all right to have a few stretch words that you may never rank on. Just make sure that you have other more “realistic” keywords to provide balance.

Once you’ve selected your 10 to 30 keywords, complete the rest of your glossary by adding the search volume, level of importance, and the page on your site you want to optimize. You can even do a Google search to see if your site ranks in the top 3 search result pages. If it does, you may want to track this ranking in your glossary to see how it changes over time.

TIP: When using Google or other search engines to track your site ranking, make sure you are NOT logged in. Being logged in will bias your search results and potentially show your site ranked higher than what it would show for other users.

TIP: Track to see if your site shows in the top 3 pages (first 30 results). Listings beyond page 3 receive so few clicks that ranking there is not going to provide much traffic.

For more detailed information on optimizing your web site for SEO, please visit Amazon, “SEO Principles 2013″ is now available for $2.99.

Give WordPress a Speed Boost

Friday, January 8th, 2010

The other day I was looking at my sites performance score in Google’s Webmaster Tools. According to Google, my site was considered slow. This was very concerning as Google has made it known that in 2010 site performance will influence its rankings.

When I looked at my source code it became very clear what the problem was. I use WordPress to host this site and all of the plugins I was using were dragging down the performance. Each plugin had it’s own JavaScript file, it’s own CSS file, and several images. What makes WordPress so great can also be a detriment to you page load times.

Web Page Analyzing

I used the web page analyzer at www.websiteoptimization.com to find what areas of my pages could use optimization. The web page analyzer tool pointed out several JavaScript files that could be optimized along with CSS code that could be condensed.

WordPress Page Caching

Now that I knew where the problem was I had to find a way to fix it. There are several caching plugins for WordPress but the one that worked best for me was W3 Total Cache. This plugin allows you to perform several caching and page optimization techniques that will save you seconds on your page load times.

Page Caching
You can cache each page on your site to improve your response times.

Minify
Minify will shrink your web pages, JavaScript code, and CSS. It removes spaces and even comment tags to reduce the size of the files that are downloaded to support your site.

Database Caching
Caches database objects to improve your response time

Each of the features above have additional customizations which you should look at carefully. I found the minify settings to reduce my page load time significantly by putting most of JavaScript files into a single JavaScript file and the same for my CSS files. There are a lot of different features. I’d recommend trying several of them and then rerunning the web page analyzer to see which improve you site most.

Overall, I knocked several seconds off the load times shown in web page analyzer tool above. You’ll need to experiement a little to see which JS and CSS files can be combined in single files without breaking your web pages. I found that I could make great use of this feature but it didn’t seem to work with the Disqus plugin I’m using. This is unfortunate as Disqus is one of the biggest causes of slow page loads. If anyone is able to get W3 Total Cache and Disqus to work together, please let me know.

SEO: What Are You Doing With the Traffic That Comes to Your Site?

Tuesday, December 2nd, 2008

It’s a tough economy for most companies. Layoffs and budget cuts are happening everywhere and companies are being forced to do more with less. Web Marketing has picked up as the web is a cheaper way to reach customers by providing a higher return on your investment. SEO, in particular, has become an even hotter topic as the focus turns towards “free” and “low cost” ways to promote a company and drive traffic. However, driving traffic is only part of the equation. It’s what you do with this traffic once people get to your site that really matters.

At Marketing for Mavens, we’ve worked hard over the past year to deliver a product that helps you do more with less while also providing a better user experience for the people visiting your web site. If your traffic was to remain the same for the next year, our service will help you make the most of that traffic, helping you drive more leads than ever before.

Marketing for Mavens matches your promotions and offers to each individual visitor based on the pages they view on your web site. This allows you to target your content more effectively while providing a better user experience. This is an automated process. You provide the content and Marketing for Mavens will match it to your visitors. It’s simple to setup and you can be testing the effectiveness of our service in a matter of minutes.

We are currently offering a free beta program that is running through the next few months. Once the beta ends (targeting March 09), the service will continue to be available for free with some limitations. Let us help you make the most of your marketing budget and see how matching your promotions to your visitors can more effectively help you turn visitors and happy customers.

Google's SEO Starter Guide

Monday, November 24th, 2008

Google has put together a list of best practices for imrpving your web site’s SEO ranking.