Posts Tagged ‘twitter’

Mining Twitter for Gold

Tuesday, January 12th, 2010

Finding the 27% of Tweets that Have Value

A recent study by ReadWriteWeb has shown that only 27% of tweets contain information with some value. Many people will point to this and use it to dismiss Twitter as worthwhile platform. However, this number comes from Twitter’s flexibility. Some people use it to keep in touch with friends, others use it break news. Some use Twitter for advertising and others use it for sharing information they find on blogs.

It’s this last group that’s the most interesting. It’s the human web. It’s people finding information and sharing it that adds value where search engines can not.

The problem is finding the tweets that make up this 27% of the stream that holds information of value. Further, 27% doesn’t sound like much until you realize it’s 70+ million tweets per week. The best information on Twitter amounts to a needle in haystack.

This points to the growing need for filters and recommendation engines for the real-time web. Last week I posted on micro filters and I believe this post by ReadWriteWeb further emphasizes this need.

To leverage the value that Twitter and the whole real-time web hold, we need better tools. We need more filters that go beyond the basics; Twitter lists, follower lists, and individual favorites. For example, value can be attributed to the number of people sharing the same content or  the credibility and clout of those sharing it.

If the web is going to evolve beyond search, micro filters will play a huge part in it but filters alone are not the answer.

Recommendation systems are the other piece of the puzzle. They’re needed to understand user behaviors; what people like and don’t like, what they favorite, what they read, and what they share. Recommendation systems leverage this data and combine it with filters to find the best information that people want to read. This helps us to take a full advantage of the real-time web without becoming overwhelmed.

To solve the problem of finding the 27% of Tweets that have some value, filters will be used to narrow the stream of information. Then recommendation systems, which have some insight into our past behavior, will be able to narrow the focus even further by taking the information output by these filters and funnel it to us based on our interests. This means that we’ll all be giving up some privacy on the web but it’s a trade off we’ll need to make to keep up with the barrage of information.

Automatically Receive Recommended Content from Twitter

Wednesday, December 30th, 2009

One of the problems I have with Twitter is staying up-to-date on the latest information being shared. You can’t stay connected 24 hours a day but you don’t want to miss anything either. This is what got me started on the ReStream project.

ReStream is all about finding the best information on Twitter without having to constantly stay connected.

But there is one problem.

I want to be notified when exceptionally great content that highly matches my interests is flying around on Twitter. I’m not always connected to ReStream either which is why I’ve added discovery alerts that send tweets to inform you of this great content.

ReStream Discovery Alerts

Tweets are sent from @restream once an hour – no more than 2 tweets – to inform you of the great content that you may have missed. If you’ve added tags to your profile, then there is no need to set anything up. These updates will come to you automatically.

If you don’t want to receive these updates, I’ll be adding a opt-out check box to the profile page where you can turn it off.


Please add your comments below. I’m interested to hear about what you think of this new feature.

Video Demo: How ReStream Helps You Find The Best Content on Twitter

Wednesday, December 23rd, 2009

This quick 4 minute demo will show you how ReStream helps you find the most valuable links being shared across topics, tags, lists, and your personal Twitter stream. It also show you how the ReStream Discovery Engine recommends content to you based on your interests and the people you favorite.

Watch the video.

Twitter Bookmarklets: Send and Favorite Tweets

Tuesday, December 22nd, 2009

I’ve created two new bookmarklets to help you send and favorite pages to Twitter without ever leaving the page you’re on. I built them because they fit how I like to use Twitter and I’d like to share them with you as you may have similar tastes.

There are two things that have always frustrated me when publishing to Twitter.

  1. If a page doesn’t have a share or Tweet button on it, there’s a series of steps you need to take to share the page on Twitter. Although it isn’t very time consuming, it’s more work than it should be.
  2. I like to favorite a lot of pages so I can reference or share them in the future. Favoriting a page on Twitter is difficult if you didn’t find it from another Tweet. delicious is great for this (and I do use it but I like to have my favorites available in Twitter so they’re easier to share. I also don’t like having them spread out all over place (Twitter, delicious, Google Reader, etc.). Storing all of my favorites in Twitter helps me narrow this down to 2 places.

To use these two bookmarklets all you have to do is the following:

  • Firefox: Go to View -> Toolbars -> Bookmarks Toolbar. Drag the link to the toolbar.
  • Internet Explore: Right click on the link and save it as a favorite
  • Safari: View -> Show bookmarks bar. Drag the link to the toolbar

That’s it. Just click on the favorite or bookmark in your browser to use them.

There are 2 different bookmarklets. One for favoriting a page to Twitter and one for posting a tweet. When you favorite a page using Fav-to-Twitter, a tweet is sent from your account and that tweet is also favorited in Twitter.

Please add your comments below with your feedback. Additional features will be coming soon.

ReStream: Redesigned and Refined for a Better Twitter Experience

Friday, December 11th, 2009

ReStream has undergone several new changes this week starting with a completely new design. When ReStream launched a few weeks ago, the focus was on building a solid foundation. Unfortunately, this meant the design was neglected. Over the past 2 weeks we’ve focused our attention on the design and usability of the site. It is much easier to navigate, filter lists, view your stream, and share information. But we didn’t stop there.

New Features

  • Tag Integration: You can filter on individual tags to see what the most popular links are over the past 4, 8, 16, and 24 hours. A simple tag search has also been added.
  • Find People to Follow: Twitter is only as good as people who use it. That’s why we’re taking every opportunity that we can to show off the top publishers for each topic, list, and tag. Tag pages also recommend people to follow so you can stay informed on a particular tag.
  • More Lists: We’ve added several more lists along with a new “developer” topic.

Better Performance

Several performance enhancements have been made to the site to provide faster page loads. If you’ve used ReStream in the past you should notice a significant difference after this update.

If you like the new feature, have suggestions for change, or having trouble please let us know. As always you’re welcome to add your comments below.

Twitter Filtering App, ReStream, Updated With New Recommendation System

Wednesday, November 18th, 2009

ReStream has received several updates since it became available in the Marketing for Mavens Lab a few weeks ago. Today’s update is the biggest since that launch. A new recommendation system based on Web Maven has been added. To take advantage of this new feature, go to your profile page and add the keywords (tags) that interest you. Based on these tags we’ll recommend content to you on the  “your stream” page.

The new recommendation system is in beta and we have several new features that will be integrated over the next few weeks to provide better recommendations and more content of interest. I am very excited by these new features and can’t wait to show them off.

There are also a couple of other features that are part of this update.

  • Two more news topics were to the home page for Marketing and Sports.
  • A larger number of lists have been integrated into our content results
  • Several bug fixes where made to improve retweets, page load times, and backend performance.

ReStream Receives Twitter List Integration

Wednesday, November 11th, 2009

Today, ReStream was updated to include Twitter list integration. The first phase of this integration displays Technology News from 4 of the most popular Twitter Tech lists. This will soon expand to other topics. Each list shows the most popular shared links from the previous 4, 8, 16, and 24 hours. We’ve also combined all of links into one grouping to give you an overview of what’s popular across all of the lists.

ReStream is currently in open beta.

Please comment below on what you think of these new features.

New Features:

  • New Home Page displays Tech News – The is the first integration of lists. More coming soon.
    • Display news for past 4, 8, 16, and 24 hours
    • Shows most popular links across all Tech lists
  • The “Your Stream” pages show the most popular links.

How to Develop Your Own Twitter App

Thursday, October 29th, 2009

Recently, I’ve been working on a new Twitter application that you can find in the Marketing for Mavens lab called ReStream. I don’t want to get into the details of that app as you can read more here. What I’d like to do is help those that have their own Twitter app ideas get started.

Thanks to those who have walked this path before me, getting your own Twitter app running is much easier than you’d think, especially if you’re already familiar with Ruby on Rails. If you’re not familiar with Rails, don’t let it hold you back. If you’ve programmed in other languages before then you can quickly pick it up.

Getting Started

To get started you will need Rails setup on your local machine. Start with and these tutorials which helped me (some are old but are still helpful).

Now that Rails is Setup

  • Go to and download jnunemaker’s Twitter application.
  • You will want to create a new folder for your Twitter application and copy all of the files and folders from this zip file you just downloaded into your new folder.
  • Open a your terminal window and go to the new folder you created for your Twitter app.
  • Install this Twitter gem. sudo gem install twitter
  • Start your server. script/server
  • Your application should now be running.
  • Open http://localhost:3000 in your browser and login to your new Twitterapp.

What’s Next

The sky’s the limit. jnunemaker has provided a fantastic foundation for any one aspiring to use Twitter’s API to build new applications. Even if your not familiar with Rails, you can look through the existing code to see how everything comes together.

If you need help or have any questions please let me know in the comment section below.

How ReStream Helps You Discover Popular Links in Your Twitter Stream

Wednesday, October 21st, 2009

ReStream helps you discover the most popular links shared by the people you follow.

ReStream is the first application to join our new Marketing for Mavens Lab. It was born from the problem that it’s impossible to keep up with your Twitter stream. Further, it’s even more difficult to see what popular information the people you follow are recommending.

The goal of ReStream is help you better manage your Twitter stream so you’re not missing the valuable information being shared. With ReStream, we’re collecting the links shared by the people you follow in real-time. The links are then displayed to you along with the people and comments associated with the them. Now you can see what information is trending and quickly respond and become part of the conversation.

Start using ReStream today.