Posts Tagged ‘web marketing’

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Top Web Marketing/Development/Design Firefox Add-ons

Tuesday, June 16th, 2009

Many web marketers, developers, and designers have recognized the benefits of using Firefox as their default browser. Firefox provides several plug-ins or add-ons that make our lives easier. Here’s a list of our favorite that we’d recommend using. All of these add-ons are available from our new collection.

Web Marketing

SeoQuake: Excellent tool for those focused on SEO. SeoQuake provides detailed information on rankings from Google, Yahoo, MSN, and several others in your toolbar. You can also see seo statistics for each link on a page by hovering over them with your mouse.

Web Developer

Firebug: This is a must have add-on for developers. Firebug helps you debug and monitor JavaScript, CSS, and other coding problems. It also has separate add-ons like YSlow that provide additional functionality. This add-on will save you hours of development time.

Web Developer Toolbar: Another must have for any web developer or designer. The web developer toolbar will save you hundreds of hours, I’m not kidding. Quickly test CSS edits on your actual web pages and see the changes instantly in your browser, view all the JavaScript files for any web site, manage cookies, view generated page source…the list goes on and on.

XML Developer Toolbar: Similar to the web developer toolbar but with must have XML options. The downside is that it is not supported beyond Firefox 2.x. Hopefully an update will come soon…

YSlow: Requires Firebug. Helps you to determine why your pages may have a slow load time. It checks your site based on several criteria and provides suggestions for fixing potential trouble spots.

CSS Sync: Automatically syncs your CSS to the your client so you can be sure you’re seeing your latest changes.

Web Design

Abduction!: Capture sections of our web pages or your entire page and save it as an image. Abduction will help you mock-up new designs, highlight graphics changes, and help you create image galleries.

ColorZilla: I use this add-on all the time to grab colors I like from a web page. It has some nice bonus features like measuring elements on a page.

Firefox Collections

Download the Marketing for Mavens Firefox Collection.

Let us know what you’re favorite Firefox add-ons are. We’re always looking for better ways to use our favorite browser. As we find new add-ons we like, we’ll keep adding them to the collection.

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Posted in internet marketing, web development, web marketing | Comments

Help Shape The Future of Web Marketing

Wednesday, June 10th, 2009

Community Powered Web Marketing Management

Help us get out of our heads! We’ve been coding Marketing for Mavens for over a year now. Each week, new features are added, new bugs are fixed, and the value of the application grows. Marketing for Mavens is raw, it’s rough, and it’s far from finished (is any application ever finished?) but that doesn’t take away from how effective it can be for you now, in its current state.

Marketing for Mavens is an application that I’m very passionate about. I love web marketing which is a good thing since I’ve been doing it for 12 years. This experience has brought about different frustrations along the way which led me to build an application to address them. The problem is that working specifically on my problems doesn’t mean that it addresses the problems that everyone else shares or experiences. That’s why I’m looking for your help. For Marketing for Mavens to become the essential tool for web marketing that I think it can become, I need your help and feedback.

So, if you’re looking for an opportunity to shape the future of an application which will make your web marketing life/job easier, now’s the chance to join our beta, use the application, break it, push it to its limits, and provide feedback, suggestions, rants, smoke signals, and any other communication channels to help us help you. I want Marketing for Mavens to be a product that we are all proud of. The goal, to transform web sites into highly effective web marketing machines. Let’s make it happen.

At this point, you’re either ready to join the beta and our community and get started or you’re asking yourself, what does Marketing for Mavens do for me? The first is self explanatory, the second goes like this:

  • Web Marketing Campaign Management: Track and manage all of your web marketing campaigns in one location. Know who clicked on what campaigns and when. Know which campaigns are most effective and which are under-performing. Create campaign specific calls-to-action that are only displayed to the people responding to that particular campaign.
  • Twitter Campaigns: Post Twitter messages and track responses to see which Tweets get the most click-throughs.
  • Dynamic Promotions: Share web page real estate amongst several promotions (calls-to-action or page content) and match them to individual visitors based on their interaction on your web site. What does all this mean? It means your promotions are matched to the people who are most interested in seeing them, making it more likely people will respond to your offers. Now you can easily create dynamic content regardless of how your site is configured. No extra cost and just a small amount of JavaScript code which we give you.
  • Dashboard: Quickly see how your site is performing on a daily basis and how the day is tracking compared to the previous 7 days.
  • Report: See how your site (page views and conversions) and promotions have performed over the past 6 months.
  • Citizen View: See what brought each individual visitor to your web site, what they looked at, and what they were interested in so you can do a better job of developing content to match their needs and determine where the holes are in your site that may be losing valuable conversions.

We have a lot of new features on the horizon as well. Both the dashboard and report pages will continue to evolve as they become more effective tools for showing what led to traffic spikes, what campaigns performed best and when, which campaigns should be retired, and where money can be better spent to generate conversions and sales leads. Campaigns will have goals associated with them so you can track how well or how badly a campaign is doing, allowing you to make quick changes or divert money to those that are more effective.

If all of this sounds interesting to you, please feel free to join the community and sign up for the beta. We’d love to have you as part of the community. If you have further questions just send me an email and I’ll respond as soon as possible.

Thank you so much for your time!

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Posted in beta, internet marketing, web management, web marketing | Comments

Internet Marketers: Quickly and Easily Ensure Your Twitter Posts Are Getting Results

Wednesday, June 3rd, 2009

Manage and Track Twitter Campaigns with Marketing for Mavens

Today, we launched a new feature which allows you to manage and track your Twitter campaigns in Marketing for Mavens. Now you can post your tweets within the Marketing for Mavens application and have your links automatically tagged for tracking so you know which tweets referred the most people to your site and what resources they were interested in. Further, campaign promotions can be setup so that each person who responds through Twitter will see promotions that correspond to your posts.

How Do Twitter Campaigns Work?

First, go to the setting page and edit your account. Two new fields have been added for your twitter login and password. This is the Twitter account your Twitter Campaigns will post to.

Second, create a new campaign and select “twitter’ from the campaign type drop down box. Now, go into your new Twitter Campaign, you will be presented with a section called “Post Tweets” which contains two fields. One field for entering your 140 character Twitter post and a second for shortening and adding tracking code to your links.

Once you finish writing your tweet, simply click on the “Post to Twitter” button and your post will be submitted and tracked in real time.

Complete History of Twitter Posts

A complete history of all your Twitter posts can be seen from the campaign view. Each post has a visit total associated with it so you can see which posts drove the most visitors to your web site.

Who Did Twitter Send Our Way and What Did They Want?

Each visitor who comes to your web site from a Twitter Campaign is listed in the campaign view. Clicking on each visitor will give a complete history of what pages and resources they were interested in when they came to your web site.

How Do I Get Started?

Twitter Campaigns are available now as part of the free Marketing for Mavens beta. Sign up today and see how well your Twitter posts are driving people to your web site.

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Posted in internet marketing, twitter, web campaigns, web marketing | Comments

Web Marketers, How Well Do You Know Your Visitors?

Monday, May 11th, 2009

Can your site anticipate the needs of your visitors? If not, you’re probably missing out on a lot of sales. When you visit a web site, would you prefer to stumble around looking for what you want (which most of us do) or would you like the site to evolve as you navigate through it, providing suggestions for what you’re looking for based on the previous content you’ve visited? Personally, I’d prefer the latter. Unfortunately, few web sites do this.

At Marketing for Mavens, our core purpose is to simplify web marketing management. Most of this focuses on making your life easier but we also want to focus on making your web visitors’ lives better. When we gather information on your visitors, we believe that it should be done in a win-win environment. You receive detailed information on what your visitors want and in return your visitors receive a personalized web experience that delivers the content and resources they need, in as few clicks as possible.

Remember, each person who comes to your site, comes with a purpose. The sooner you understand this purpose, the sooner you can begin building a relationship that can turn into a sale and blossom into a lifetime of service. Don’t expect your visitors to think like you do and find all of the information themselves. Evolve and personalize your site to your visitors and ensure they find what they’re looking for in as few clicks as possible.

Know your visitors, anticipate their needs, and deliver what they want.

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Posted in internet marketing, personalization, web marketing | Comments

How Marketing for Mavens Simplifies Web Marketing

Monday, April 20th, 2009

I wanted to take a couple of minutes to highlight the core sections of the Marketing for Mavens web app.

Dashboard: Highlights the daily health of your web site. Quickly see what programs and promotions are performing well and what ones need your attention. The dashboard view keeps you informed of what is going on with your web site

Campaigns: Track your web marketing campaigns. Determine which campaigns are most effective by seeing how many visitors came to your site from each campaign and what and where they went afterwords. See how many downloads, videos, and audio files were clicked as a result of your campaigns.

Web Tracking: Add the web pages and resources that you want to track on your web site. Web page tracking allows you to tag pages and determine the “value” of a page by assigning a points to it. When a person visits this page, they are assigned these tags and the point value is added to their total points. A person’s total points helps you determine how “hot” a lead is and the tags determine their interests. Resource tracking is similar to page tracking but it is also used to build the related content widget. This widget is used to suggest resources that a person may be interested in based on your site usage history.

Promotions: Promotions can be any html code that is distributed to an individual visitor based on their interaction with your web site. Typically, promotions are marketing calls-to-action which are displayed to individuals based on some knowledge of what that person is looking for, but they can also be small sections of content, banner graphics, and other unique content. Instead of always displaying the same promotions to every visitor in the same location on your site, you can display only the promotions that are relevant to each visitor based on their tag history.

Citizens: A complete history of all of the visitors who have come to your web site. See exactly what pages each visitor clicked on, what resources they were interested in, their tag history, and lead status.

Reports: A 6 month history broken out to show conversions ber week, promotion activity per week, and RSS usage.

You may sign up for free and get started today.

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Posted in web marketing | Comments

New Web Marketing Widgets

Tuesday, March 3rd, 2009

Now you can provide “related content” sections on your web pages that are customized to each individual visitor. We’ve created 2 new JavaScript codes which you can add after your Marketing for Mavens JavaScript code to display the top 5 PDF’s based on a visitor’s history and the overall popularity of the PDF’s on your site and another which displays the most relevant PDF’s based just on the visitor’s history.  We’ll be building more widgets but for now, please test these new widgets and provide feedback, good or bad, on how well they work for you.

To add these new widgets simply use the following JavaScript codes highlighted below:

<!-- Marketing for Mavens Code -->
<script type="text/javascript">var accountid="0"; var yourdomain=""; var form_name="name_of_form";</script>
<script src="http://app.marketingformavens.com/js/mfm.js" type="text/javascript"></script>
<script>getWidgetFeed("top5pdf");</script>
<script>getWidgetFeed("matchedpdf");</script>
<!-- End Marketing for Mavens Code-->

Then add 2 new <div> tags where you want the content to be displayed.

<div id="top5pdfs"></div>
<div id="matchedpdfs"></div>

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Posted in web content management, web marketing | Comments

Every Visitor to Your Site is a Potential Customer

Friday, February 27th, 2009

Stop lumping all of your visitor traffic into one big bucket. In tough economic times, you can’t afford to let one visitor go without making the best effort that you can to understand their needs and solve their problems.

If the extent of your web analytics reporting is to track visitors and pageviews on a monthly basis and assuming that more visitors/pageviews equals more leads/purchases, then you’re missing a huge opportunity. In this scenario you’re playing the percentages. You know that you can convert leads at a certain rate and, therefore, more traffic is good for your business. Well what happens when the number of people to your site levels off or when the people coming to your site have less and less budget to purchase your products? Now you can see how this isn’t an effective strategy.

Too many companies focus all there attention on increasing their web site traffic but far fewer focus the attention that each individual visitor deserves once they get to their site. If you’ve done an effective job of getting people to your site then they should already be interested in what you have to offer. Take advantage of this and start nurturing these visitors by helping them fulfill their wants and needs. Treat them as individuals and stop counting them as traffic.

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Posted in Uncategorized | Comments

Spring Brings the Official Launch of Marketing for Mavens

Wednesday, February 25th, 2009

It’s been almost a year since the first lines of code were written for Marketing for Mavens and we’ve come a long way. The beta has been available since last July and we’ve made hundreds of improvements since then. Now we’re approaching the final stretch with a target release date of May 4th. That leaves about 6 more weeks of beta testing before we freeze the code for our go live date.

We’re very excited about moving Marketing for Mavens out of beta and very thankful for all the help and support our beta testers have given us. In return, all current beta testers will be given 3 free months of service when the site launches in May. If you haven’t joined the beta, you still have time to get in on the action and receive this offer. We’ll only be accepting beta testers through March 31st so you better hurry.

Now, as many of you are aware, we’ve not yet announced our pricing. It’s our goal to make our services as cost effective as possible while also allowing us to provide the high level of service and support that you expect. We’ll be rolling out the Marketing for Mavens service at a cost $47 per month. This will be available as a subscription service. For new users who join after May 4th, you’ll receive a 30 day trial so you can test our services on your site to be sure it will work effectively for you.

Thank you again for all your help and support and, as always, if you have any questions please send them directly to me at chris@marketingformavens.com.

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Posted in update, web marketing | Comments

Top 5 Ways Marketing for Mavens is Helping Web Marketers Today

Wednesday, February 18th, 2009

It’s our goal to provide the most effective solution to help match your content to your visitors, exceed your sales lead goals, determine your most effective marketing campaigns, and deliver results that you can easily track through a simple reporting system. Here are the top 5 ways Marketing for Mavens is helping you to accomplish your goals:

1. Customize Your Site to Your Visitors

Every person who comes to your site is an opportunity for your business. They are looking for product/service information, support, to solve a business problem, or investment information and each of them is going to walk away from your web site with an opinion based on how well you served them.

To serve your visitors better, we’ve created a solution that will help you match your content to their needs. As each person navigates your site, we learn more about what they want and serve your content and/or promotions that best match this need. Now each visitor receives a customized web experience tailored to their needs allowing you to market and connect more effectively with your visitors.

2. Campaign Management: One View of All Your Campaigns

Now you can manage all of your marketing campaigns in one location. Instantly see who clicked on your campaign links, see which campaigns led to the most PDF, video, and audio downloads. Know what campaigns are driving the most traffic and leads to determine the overall effectiveness of your programs.

3. Detailed Visitor Information

Know who your most loyal visitors are and determine how likely they are to become clients and customers. You can see a detailed history of each visitor on your web site, what videos they watched and documents they downloaded. A grading system is used to help you spot your hot sales leads and unique promotions can be setup per visitor to help convert them into promising leads.

4. Reporting: Just the Information You Need

We’ve focused on giving you just the statistics you need to make business decisions. A 6 month history is broken down into weekly performance for each of your promotions and conversion pages. You can see who clicked on your promotions and who completed your forms. Quickly see how your content is performing over time to determine what promotions are working and where changes need to be made.

5. Manage Limited Web Page Real Estate

We’ve all been there. There’s a constant battle for page real estate, especially on the home page. With Marketing for Mavens you can share the real estate on your web pages and feel confident that your visitors are seeing the content and promotions that are most relevant to them. Content can be displayed based on the number of visits, previous site usage, and, soon, the campaign that a particular person is responding to. You will no longer have to make compromises to display your companies promotions.

Let Us Help You…

Join the free beta and get started today!

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Posted in custom web content, marketing, targeted web content, web campaigns, web marketing | Comments

Web Marketing Campaign Tracking

Tuesday, February 17th, 2009

Here’s a quick update on some new marketing campaign features that will be coming soon.

    • Linking page views to marketing campaigns. This new feature will allow you to see what page views were the result of a visitor coming to your site from a particular marketing campaign. Instead of only seeing how many click-throughs you received, you will know how many page views, what the most popular content was, and where people went once the got to your web site.
    • See exactly which PDF’s, videos, downloads, and podcasts were viewed/downloaded as a direct result of one of you marketing campaigns.
    • Create customized campaign promotions so you can seamlessly extend the story from your marketing campaign to your web site for each of your visitors.

      Not all of the features will be available at the same time. We’d prefer to make smaller more frequent updates so you can report back to us with your feedback and bugs. The goal is to make all of these features available over the next couple of weeks with the first update coming as soon as today.

      There is still time to join the free beta. Sign up today.

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      Posted in marketing, web campaigns, web marketing | Comments

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      1. Update: Marketing Campaign Tracking and UI Changes Coming Soon
      2. Internet Marketing Campaign Tracking and Analysis
      3. View Your Web Marketing Campaigns in a Whole New Light
      4. Top 5 Ways Marketing for Mavens is Helping Web Marketers Today
      5. How Marketing for Mavens Simplifies Web Marketing

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      Marketing for Mavens simplifies Internet marketing for small business by combing the power of a content management system with web analytics to deliver a marketing dashboard view of your web site, Internet marketing campaign management and tracking, web site reporting, visitor analysis, and the ability to match content and call to actions to your visitors.