When I talk about Marketing for Mavens, I’m often asked what the overall purpose is of the company. The easiest way to describe the it is “effective one-to-one web marketing”.

I describe it this way because over the years, web marketing is no longer effective. It has become a catch all bucket in many companies. Web Marketers are expected know how to code, design, advertise, optimize for search, analyze web reports, and gather sales leads. With all of this, we started to get away from the core purpose of web marketing which is to effectively communicate with our visitors.

Marketing for Mavens is working to change this. We realize you don’t have the time and resources to do effective one-to-one marketing on your web site. You probably have hundreds of people visiting your site every day. How do you stop and learn what each person wants and direct them to the content and promotions you offer that fulfills this want?

You do this by using Marketing for Mavens. We track what each individual is doing on your site. You simply give us the content you want to promote and we’ll make sure its displayed to the people who want to see it.

This is all done through the Marketing for Mavens web application. You select the areas on your web site where you want your targeted content, promotions, and offers to appear. Then add this content to Marketing for Mavens. Once added, we’ll automatically promote your content to your visitors based on their visitor history. The more pages they visit, the more accurately we can match your content to the needs of your visitors.

This is all done in real-time which makes your life much easier. Previously it would have been impossible for you to even think you could customize your web pages to each visitor. Now it’s as simple as entering your content into Marketing for Mavens and letting visitors actions determine what content they receive. You don’t need to worry about being all things to all people, hoping that one of promotions will eventually catch the attention of one of your visitors. Now you can make better use of the promotional spots on your site and be confident that your web site is communicating more effectively with each of your visitors.