I wanted to post a quick update on where we’re at since it’s been a little while. The past couple of weeks have been filled with updating the promotion tracking interface and adding the ability to track marketing campaigns.
Marketing campaign tracking will be a significant addition to Marketing for Mavens. It will allow you to track your visitors across all of your campaigns. For example, if someone visits your site from an email campaign, you will see when they came in, where they went, and what they were interested in. Even more importantly, we are working on a system to expand your campaigns to your web site. So if you have a message you’re using in the email campaign, you can seamlessly advance the story using your web site and your Marketing for Maven’s promotion spots.
We are very excited about the potential of adding campaign tracking. It will not only help you see the value of your campaigns but also help you build better connections with your visitors by delivering a customized content experience. We hope to have the first phase of campaign tracking available within the next couple of weeks. This will be the last major enhancement to Marketing for Mavens before we come out of beta in the March/April time frame.
Tags: campaigns, promotions, tracking, web marketing
