Here’s a quick update on some new marketing campaign features that will be coming soon.
- Linking page views to marketing campaigns. This new feature will allow you to see what page views were the result of a visitor coming to your site from a particular marketing campaign. Instead of only seeing how many click-throughs you received, you will know how many page views, what the most popular content was, and where people went once the got to your web site.
- See exactly which PDF’s, videos, downloads, and podcasts were viewed/downloaded as a direct result of one of you marketing campaigns.
- Create customized campaign promotions so you can seamlessly extend the story from your marketing campaign to your web site for each of your visitors.
Not all of the features will be available at the same time. We’d prefer to make smaller more frequent updates so you can report back to us with your feedback and bugs. The goal is to make all of these features available over the next couple of weeks with the first update coming as soon as today.
There is still time to join the free beta. Sign up today.
Tags: campaigns, web marketing
