I have Google Analytics, WebTrends, WebSideStory, etc. why do I need something else?
These web analytics packages are fine and we use them too but they collect so much information that it can be overwhelming to analyze all the data and respond to it. Now, factor in how much time it would take to analyze this information on a daily basis, let alone a second by second basis, and you can easily see how Marketing for Mavens can be used to compliment your existing web analytics system. Marketing for Mavens removes you from the daily process of analyzing data. In real-time, we’re responding to your visitor needs and distributing your customized content to your visitors based on how they interact with your web site.
How do we do this?
We do this by tracking and tagging visitors based on the web pages and links they visit. For example, if someone continuously visits a your product section, you can assume they are interested in that product and can deliver content or promotions which can lead to a sale. With Marketing for Mavens, you are able to make quick business decisions without having to analyze complicated reports.
What’s the advantage?
You can focus your attention on building great content for your visitors and provide a more fulfilling user experience. Instead of trying to develop a web site that tries to grab the attention of several different audiences, you can begin to build an experience tailored to each individual visitor.
Interested in learning more?
Check out our latest demo. The demo takes about 10 minutes to view and it will take you through the complete process of setting up an account, building custom content, and distributing the content to your visitors.
The beta is now open to all participants. Start using Marketing for Mavens today for free.